MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.
Issue link: https://medesthetics.epubxp.com/i/111786
SEIZING THE WAVE becoming popular at the time, and he thought it would be a great adjunct to my dermatology practice. We never had the intention of becoming a medspa, we wanted to do spa treatments���facials and massages���as an associated business with my dermatology.��� The spa business allowed Dr. Klein to get an early foothold in the arena of injectables. ���Right before Botox Cosmetic got approval, we started doing Botox events at the spa. I would talk about the procedure and then treat a number of people,��� she says. ���No one was advertising it at the time. I would promote the events in the local paper, and we had sellout crowds. The timing was perfect.��� Her reputation as a top Botox Cosmetic Dr. Klein and her husband Frank Paul launched Euro Day Spa in 1999. injector���Dr. Klein is currently a black diamond level physician with Allergan as well as a trainer for both Suneva Medical and Allergan��� ���I like to run my practice very ef���ciently.��� OC Dermatology now includes 14 staff members and fueled the cosmetic side of her business. ���I don���t know the spa has grown to a team of 18. In 2003, Dr. Klein if I would have been successful as a professional artist, relocated her growing practice and brought both busibut I���ve always had a good eye and it helps me in what nesses under one roof in a 5,600-square-foot facility. ���I I do,��� she says. An amateur photographer, she relies have a wonderful practice manager, Michelle, who takes on her own sense of aesthetics and balance to offer care of a lot of the logistics, but I am intimately involved superior results. ���I don���t use a lot of fancy settings in my in both businesses,��� says Dr. Klein, who acts as medical photography, but I do have an eye for balance. I know director of the spa, which is run day-to-day by her huswhen something looks right to me, and it���s the same band and a spa director. ���We don���t do any medical treatwith patients,��� she says. ���I might just put a little dab of ments over there, but I am the one who determines ���ller in this cheek and a little dot in that cheek until it what treatments we offer at the spa and what products looks right to me. It���s very hard to teach that to people, because it���s a feeling. I think it���s dif���cult to be really good we use both in the retail boutique and the facials.��� at the injectables and stand out if you���re not artistic��� ���What appeals to me appeals to my patient base.��� As new products and devices continue to enter the market, Dr. Klein looks to her own experience as a woman and consumer of cosmetic treatments to decide which technologies warrant a closer look. ���I feel that what appeals to me appeals to a lot of my patient base. So if a particular treatment appeals to me, I think my patients will like it,��� she says. ���I also keep that in mind when I���m developing my marketing programs for new treatments. I develop my own patient handouts for every procedure.��� She researches new equipment through conferences, sales reps and speaking with other physicians. ���I don���t jump on every technology,��� she says. ���I���m very particular. First of all, it���s very expensive. I don���t want to have me-too devices. I don���t want devices that are not going to be marketable in my practice, and I want devices that work. But it is a challenge.��� 66 MARCH/APRIL 2013 | MedEsthetics ���I think it���s difficult to be really good at the injectables and stand out if you���re not artistic��� Though she depends heavily on her practice manager and spa director to keep the businesses running smoothly, Dr. Klein notes that delegating responsibility while staying on top of your business operations is a delicate balance. ���You can���t micromanage everything, but you have to be on top of things,��� she says. ���You need to know what is going on with your staff and you need to know what���s going on with your inventory. I pay all the bills. I like to be on top of that. I like to run my practice very ef���ciently. I don���t like to waste.���