Medesthetics

MAY-JUN 2013

MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.

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LASERS, LIPO AND Cosme tic practitioners are Cosmetic prac tition augme nting their practices augmenting the ir p h nutritiional counseling, with nutritional c ou beh aviora modification and f behaviorall m odifica other other lifestyle servi services to out provide better outcomes and longer-term re results. LIFESTYLE TUMMY TUCKS AND LIPOSUCTION were never meant to take the place of a nutritionally sound diet or exercise program. So Melissa Doft, MD, a New York City plastic surgeon, was surprised and troubled at the number of patients who requested these procedures as a way to instantly drop a few pounds. What these patients really needed, Dr. Doft realized, was counseling to help them slim down by eating healthier and getting fitter. Ten, after they lost the excess weight 24 MAY/JUNE 2013 | MedEsthetics and learned to keep it off, cosmetic surgery could help with body contouring. Dr. Doft teamed with local dietitians and personal trainers to develop a lifestyle program in conjunction with her medical practice. Her goal, she says, is to help patients understand that liposuction shouldn't be viewed as a quick fix, but rather "a springboard to a healthier way of living." "It just makes sense," she says. "My job is as much to treat the patient as to treat the imperfection." © ISTOCKPHOTO.COM By Maryann Hammers

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