Brothers
in
Business
Darshan Shah, MD, and Milan Shah, MD,
combined their specialties to create an "everything
aesthetic" practice that is growing like gangbusters.
By Maryann Hammers
➲
60 SEPTEMBER/OCTOBER 2013 | MedEsthetics
Photography by Cory Sorensen
F
ACELIFT, FILLER OR LASER? At Beautologie
Cosmetic Surgery and Laser Center in Bakersfield,
California, patients can have it all. They may
consult with plastic surgeon Darshan Shah, MD, about
the pros and cons of plastic surgery. Then meet with
Darshan's younger brother, Milan Shah, MD, about laser
treatments, injectables and chemical peels.
"Patients are offered all options, so they can be 100%
secure in the decision they make," says Milan, who runs
Beautologie's medspa. "There is no 'one-size-fits-all'—
there are always alternatives."
Over a span of less than 10 years, Beautologie has
grown to become a bustling cosmetic practice with three
California locations. Its variety of surgical and nonsurgical
offerings, along with a focus on customer service and
community involvement, is the secret to the company's
success, say the Shah brothers.
"When people think of improving their appearance—
whether they want surgery or a skin treatment—they
think of us," says Darshan. "We are one-stop shop for
everything aesthetic."