Estheticians
and the
Medical Practice
Doctors and estheticians are natural allies in the field of
cosmetic medicine, but including estheticians in a medical
setting requires thought and training.
SKINCARE SERVICES are a natural fit for medical cosmetic practices. Hiring an
esthetician to provide services, such as facials and microdermabrasion, will increase the
number of times a patient enters your facility and can help prolong the results of medical
procedures and increase patient satisfaction. In addition, these services—and the presence
of an esthetician—can help support retail sales. "Practices need someone to educate
patients on products and services and handle the retail skincare products in the practice,"
says Wm. Philip Werschler, MD, assistant clinical professor of medicine and dermatology,
University of Washington. "And estheticians have begun to take over these roles."
44 NOVEMBER/DECEMBER 2013 | MedEsthetics
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By Inga Hansen and Susanne S. Warfield