56 MAY/JUNE 2014
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Med Esthetics
Strategies
By Natalie Zett
Spa industry professionals share
their strategies for implementing
a successful gift card program.
ACCORDING TO THE 2013 National Retail
Federation survey, last year's holiday shoppers were
projected to spend $29.9 billion on gift cards—the
highest amount in the survey's 11-year history. And
though the lion's share went to department stores
(40.3%) and restaurants (32.0%), salons and spas ac-
counted for nearly 6% of these gift card sales. In recent
years, consumers have added cosmetic procedures to
their gift 'wish lists,' providing a potentially lucrative avenue
for savvy aesthetic practice and medspa owners.
GIFT CARD
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G i f t C a r d S t r a t e g i e s M E D 5 - 6 1 4 . i n d d 5 6 Gift Card Strategies MED5-614.indd 56 4 / 1 6 / 1 4 4 : 5 0 P M 4/16/14 4:50 PM