By Annemarie Mannion
Filling
There are several strategies practices can take to
fill empty time slots and increase bookings.
IN THE 2010 DOCUMENTARY
Joan Rivers: A Piece of Work, Riv-
ers holds up a blank page in her
appointment book and says, "You
wanna see fear? Here's fear!" Cos-
metic practitioners can sympathize
with the late comedian's sentiment.
Few things are more dishearten-
ing—or frightening—than opening
your appointment book to a sched-
ule riddled with gaps, open slots and
canceled appointments. Conversely,
overbooking on busy days can lead
to disgruntled patients left sitting in
waiting rooms and stressed prac-
titioners who barely have time to
breathe between appointments.
Your Book
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