MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.
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BUSINESS CONSULT | A good team will make or break a business. When you hire the right people, and motivate and train them well, the machine functions smoothly. Your practice then becomes defi ned by its positive culture, productivity and compassionate care. The million-dollar question is: How do managers fi nd the right employees, train them to uphold the practice's culture and protocols, and retain those valuable team members? The answer to this question is multifaceted and requires strong recruiting techniques, ongoing training and policies that motivate rather than discourage a team-based approach to care—every touch point in your practice is crucial to the overall success of the business. PRACTICES THAT ENSURE A GOOD FIT What is the culture and mission of your practice? Taking a few moments to consider the story of "you"—what makes your practice unique and the best choice for your target patient base—is a good exercise in branding your practice not only to patients but also potential employees. Schedule a time to document your story and create a mission statement, then use that information both internally and externally to guide your decision making. If resources are available, create a web page just for prospective employees. You'll need to provide a link to prospective applicants—this page should not be visible on your site map. It should tell potential applicants what working at the practice is really like and what is expected By Cheryl Whitman Build a Dream Team Improving employee retention and morale. of all successful employees. This page might include: • "A Day in the Life" description of the day-to-day fl ow of the practice • Expectations of staff members in how they relate to patients and fellow staff members • Brief job descriptions for various positions • An overview of your compensation package • Any "unwritten" rules and expectations that shape and form the practice This list will not only serve to attract the right kind of people, but will also eliminate applicants who realize that they may not be a good fi t. If you are not able to create a web-based version of this information, consider writing it up and keeping it in a PDF fi le to send to prospective employees. Your practice is a refl ection of your standards, your personality and your expectations. Make this clear before potential applicants get their foot in the door. PRE-EMPLOYMENT TESTING In addition to reviewing resumes and applications, create a questionnaire to help identify those who have a positive attitude and attributes that will support practice success and allow them to mesh with their fellow employees. You can fi nd several examples of pre-employment questionnaires online. Use these as a template to help you create your own, or you can work with a business consultant to create one specifi cally © GETTY IMAGES 16 MARCH 2016 | Med Esthetics