MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.
Issue link: https://medesthetics.epubxp.com/i/668890
4 MAY/JUNE 2016 | Med Esthetics EDITORIAL ADVISORY BOARD Mary Lee Amerian, MD Santa Monica Laser and Skin Care Center, Santa Monica, CA Saul R. Berger, MD Medical Director, New Age Aesthetics, Encino, CA Padraic Deighan, MBA, JD, PhD Vail, CO Michael H. Gold, MD Assistant Clinical Professor, Vanderbilt University Medical Center Founder, Gold Skin Care Center, Nashville, TN Bruce Katz, MD Clinical Professor Dermatology, The Mount Sinai School of Medicine Director, Juva Skin & Laser Center, New York Lorrie Klein, MD Assistant Clinical Professor, University of California-Irvine Medical School Founder, LK Dermatology & Laser Center Euro Day Spas, Laguna Niguel, CA Allan Share President, International Medical Spa Association, Minnetonka, MN David H. McDaniel, MD Assistant Professor of Clinical Dermatology and Plastic Surgery, Eastern Virginia Medical School Director, The Institute of Anti-Aging Research, Virginia, Virginia Beach, VA Vic Narurkar, MD Associate Clinical Professor of Dermatology, UC Davis Medical School Chief of Dermatology, California Pacifi c Medical Center, San Francisco Ava Shamban, MD Laser Institute for Dermatology and European Skin Care, Santa Monica, CA Hema Sundaram, MD Director, Dermatology, Cosmetic & Laser Surgery Rockville, MD and Fairfax, VA Wm. Philip Werschler, MD Spokane Dermatology Clinic and Aesthetic Image Medical Spa, Spokane, WA ihansen@creativeage.com • 603.354.3291 The summer months are fi nally upon us, offering aesthetic patients the opportunity to enjoy and display their new fi gures and beautifully rejuvenated skin. As their results bring new patients to your practices, new data from the American Society of Plastic Surgeons (ASPS) and the American Society for Aesthetic Plastic Surgery (ASAPS) can help guide you in your efforts to provide the most sought-after procedures and the best possible patient care. The ASPS and ASAPS 2015 plastic and aesthetic surgery statistics both show continued growth in demand for surgical and nonsurgical procedures. Botulinum toxins, dermal fi llers, chemical peels and laser hair removal maintained their top spots as the most requested procedures, but there were also some interesting shifts. Laser skin resurfacing was up 5% and, according to ASAPS, nonsurgical skin tightening jumped from the 9 th most popular nonsurgical cosmetic procedure to the 7 th . Growing public awareness and next generation radiofrequency (RF)-based devices that offer more consistent results for a wider range of patients likely fueled this increase. But there is another benefi t to offering RF-based technology taking shape—the ability to provide skin rejuvenation in addition to skin tightening. The recent introduction of fractional RF resurfacing and RF-based microneedle devices—many of which can be offered through a practice's existing RF platform—is allowing practitioners to address pigmentation concerns, fi ne lines and wrinkles, and acne scarring through a more cost-effective technology. In "Making Waves" on page 20, physicians who are working with these technologies discuss how they compare to existing ablative and nonablative fractional lasers and how to determine whether a fractional RF-based device is right for your patient base. In the surgical arena, men now account for more than 40% of aesthetic breast reduction surgeries—an increase of 5% since 2014 and 35% since 2000, according to the ASPS. If your surgery practice is seeing more men seeking help with their gynecomastia, you may be interested in perusing "Chest Reduction" (page 58). Here, surgeons who specialize in gynecomastia surgery share their tips on how to provide optimal outcomes with a low rate of adverse events and recurrence. Though the number of male patients seeking cosmetic rejuvenation is slowly increasing, women between the ages of 35 and 50 remain the largest demographic entering cosmetic practices, accounting for more than 40% of all procedures performed. It is no surprise then that many patients have diffi culty scheduling appointments due to childcare concerns. Some practices and medspas have sought to better serve these patients by offering on-site or satellite childcare. If you have been thinking of adding this service, "Children are Welcome" on page 30 offers tips and warnings from practices that have implemented childcare offerings for their patients to help you develop a system that will work for you and your patients. We hope you all fi nd some time in your busy schedules to enjoy the beautiful summer weather—and to show off your own aesthetic outcomes—in the coming months, and we look forward to helping you make 2016 another banner year of growth for your medical aesthetic practice. Emerging Markets Inga Hansen Executive Editor/Associate Publisher EDITOR'S NOTE