Medesthetics

JUL-AUG 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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LEGAL ISSUES | By Alex R. Thiersch, JD © GETTY IMAGES 20 JULY/AUGUST 2017 | Med Esthetics Laser treatments have become a staple of the medical aes- thetics industry. More than 2.5 million laser treatments—in- cluding laser hair removal, leg vein treatments, and ablative and nonablative skin resurfacing—were performed in 2016, according to the American Society of Plastic Surgeons (ASPS) 2016 statistics. Given the growing demand for laser services, it stands to reason that most practices want to offer these treatments. However, acquiring the proper equipment is expensive— standalone lasers and multi-function platforms can cost as much as $250,000. It is also complicated. There are numerous platforms available, each with its own unique benefi ts and characteristics, and choosing the right device for your patient base is only the beginning. You must also understand the laser contract offered by the manufacturer. Laser contracts vary widely and include unique provi- sions. Understanding these provisions—and how they may affect the long-term cost and care of the equipment—can help you in your purchasing decision. Following are some of the key provisions a typical laser contract covers. Marketing support. Carefully note the amount of mar- keting support the manufacturer offers. When you make an investment of this size, it is critical to have as much support as possible. If a manufacturer guarantees marketing assis- tance in writing, this will often increase the price of the laser; however, it is well worth the expense. If a company verbally offers marketing support but has not included this in the con- tract, you can ask that a written provision be added outlining the assistance you will receive as the purchaser. Anatomy of a Laser Contract Understanding the key provisions of a laser contract can help you in your purchasing decisions.

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