Medesthetics

JUL-AUG 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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40 JULY/AUGUST 2017 | Med Esthetics By Karen Appold The Internet has changed the way people shop. Today, consumers go online to purchase everything from clothes to cars and even movie tickets. If your practice retails skincare products, adding online ordering to your website can expand your audience, build sales, and improve the patient experience by providing a convenient way to browse and purchase products. The key is to determine what you hope to accomplish with your e-commerce site and incorporate the right features to help you reach those goals. © GETTY IMAGES Selling skincare products through your practice website can be a good source of revenue and provide a more convenient option for patients. S l l i k i d h h i b i b d f Adding e-Commerce

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