JUL-AUG 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Look for an e-commerce solution that includes a Content Management System (CMS). This allows you and your staff to add product images and descriptions, create discount codes and manage pricing. Shipping and Sales Tax An easy-to-use checkout process is also important. "Make sure your platform will give customers tracking numbers, allow them to view their order status and notify them when the order ships," Smith advises. You will need to decide how you want to charge for shipping. Smith recommends offering free shipping or a fl at shipping rate for all orders. You can also entice shoppers to buy more with "threshold shipping," in which orders over a certain dollar amount ship for free. Regardless of which option you choose, let customers know upfront how much shipping will cost them. SkinCare Physicians' e-commerce platform automatically calculates shipping costs and shipping labels, saving offi ce staff time and minimizing manual errors. "After a customer orders a product and their payment clears, a staff member pulls, packs and ships the products," says Foley. "Nowadays, consumers expect online orders to be expedited, so we added a note regarding our one- to-two day processing time." If you carry brand name product lines, you may be able to set up shipping through the manufacturer, but the practices we spoke with prefer and recommend in-house inventory and shipping. "We want the products to be packed properly so they don't get damaged, and we want them to get to patients in a timely fashion, which we can control if we do it ourselves," says Dr. Mauricio. "But as 42 JULY/AUGUST 2017 | Med Esthetics Injectable Fillers Consultations see it in action: 1.800.221.0658 • Ink comes off easily! E•Z Removable In Ideally suited for non-surgical aesthetic procedures KYBELLA® is a registered trademark of Kythera Biopharmaceuticals, Inc. Botox® is a registered trademark of Allergan, Inc. © GETTY IMAGES ADDING E-COMMERCE

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