40 JULY/AUGUST 2017
|
Med
Esthetics
By Karen Appold
The Internet has changed the way people shop. Today, consumers go online to purchase everything
from clothes to cars and even movie tickets. If your practice retails skincare products, adding online ordering
to your website can expand your audience, build sales, and improve the patient experience by providing a
convenient way to browse and purchase products. The key is to determine what you hope to accomplish with
your e-commerce site and incorporate the right features to help you reach those goals.
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GETTY
IMAGES
Selling skincare products through your practice website can be a good source of
revenue and provide a more convenient option for patients.
S l l i k i d h h i b i b d f
Adding e-Commerce