SEP 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Contents MedEsthetics (ISSN 1937-2140 & USPS 024-336), Volume 13, No.6, September 2017 is published monthly except in February, June, August and December by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406- 2042, USA, Phone 818.782.7328, Fax 818.782.7450. Basic annual subscription rates are: $48.00 in the U.S., $65.00 in Canada, and $70.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing offi ces. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to MedEsthetics, P.O. Box 460159, Escondido, CA 92046-0159. September 2017, Volume 13, Number 6 PRACTICE MANAGEMENT 14 Business Consult by Catherine Maley Effective in-house marketing techniques 18 Legal Issues by Allyson Avila Informed consent for online content 50 Safety First by Shelley Moench-Kelly, MBA Making workplace safety a priority 58 Taking the Lead by Keith Loria George J. Hruza, MD, on the importance of supporting your specialty TOOLS & TECHNIQUES 26 Details by Rachel Short How to apply camoufl age makeup 30 Cutting-Edge Ingredients by Inga Hansen The science behind today's most buzzworthy antiaging topicals 40 Blemish Control Products addressing acne and pigmentation concerns 42 Chin to Chest Solutions by Linda W. Lewis Tools and protocols for treating off the face 48 Collagen Builders Antiaging skin care for patients 56 Aesthetic Technologies Aesthetic devices for your practice 64 Redness Relief Rosacea, anti-redness and postprocedure products 72 Newsmakers by Inga Hansen Hydrating fi llers 50 58 IN EVERY ISSUE 8 Best Practices 10 Introductions 66 News & Events 70 Advertiser Index 30 42 COVER: George J. Hruza, MD PHOTOGRAPHY: Mark Beaven

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