Medesthetics

SEP 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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TAKING THE LEAD 60 SEPTEMBER 2017 | Med Esthetics So it's no surprise that Dr. Hruza, founder of the Laser & Dermatologic Surgery Center in Chesterfi eld, Missouri, also sought a career in medicine. "It seemed like a profession that would allow me to make a tangible difference for the better in someone's life," he says. But dermatology wasn't his original choice, the Queens, New York, native admits. His goal upon entering medical school at New York University was to become a cardiologist. "I was examining patients and listening to their hearts, but I wasn't able to hear the S3 and S4 sounds that everyone else seemed to be hearing," he says. "Clearly, my hearing skills were not quite there—but I am a very visual person and dermatology is a visual specialty. When I worked in der- matology for the fi rst time, I had the same feeling as when I chose medical school—I knew I could make a difference." At the time, medical lasers were in their infancy, and Dr. Hruza gravitated toward these new tools. He got a position at the Wellman Center for Photomedicine at Massachusetts General, where he worked with R. Rox Anderson, MD, and John Parrish, MD. "They had lasers that could target almost anything in the skin, and we were in the lab working on some of the earliest devices—Q-switched ruby, CO 2 , erbium and the excimer. It was fascinating," says Dr. Hruza. "I may have been the fi rst or second person to be a laser fellow there." He next did a Mohs surgery fellowship at the University of Wisconsin-Madison with Fred Mohs, MD, Stephen Snow, MD, and Paul Larson, MD, after which he was recruited to join the faculty at Washington University in St. Louis, where he spent 11 years teaching dermatologic surgery. "Not only was I dealing with different types of patients and procedures—the university had some challenging cases—but I had residents and fellows with me for ongoing back-and-forth teaching," he says. "They kept me on my toes. It was very rewarding and interesting." An Interest in Business Management About nine years into his academic career, Dr. Hruza enrolled in an MBA program to hone his business skills in anticipation of opening his own private practice. In 1999 he opened the Laser & Dermatologic Surgery Center. "The academic world was sometimes confi ning. If we wanted to change how we operated or add a new laser, es- pecially in the aesthetics arena, it was diffi cult," he says. "But when I went into private practice, I continued my fellowship program, which kept me in academics so I could support my inquisitive nature and still be my own boss." His practice was profi table early on thanks to the many Dr. Hruza spent 11 years in academia before launching his private practice. "When I worked in dermatology for the fi rst time , I had the same feeling as when I chose medical school — I knew I could make a difference."

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