Medesthetics

SEP 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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TAKING THE LEAD A Leading Role in Dermatology In addition to treating patients and managing his practice, Dr. Hruza is the president-elect of the American Academy of Dermatology and has held leadership positions in several professional organizations. He is a former president of the American Society for Laser Medicine and Surgery, the St. Louis Metropolitan Medical Society and the American Society for Dermatologic Surgery. He has also lectured on lasers and dermatologic surgery on four continents, written four textbooks on laser surgery and authored more than 150 scientifi c articles. His varied roles as physician, practice owner and medical society offi cer have also pushed him to get more involved in government legislation. While he feels that some regula- tions have had a positive impact on patient safety, he feels other efforts are unnecessary and make things much more diffi cult for providers and patients. "I am going to Washington, D.C. three times a year fi gh– ting for these types of issues because I want to preserve and strengthen the doctor-patient relationship and try to keep government interference at bay," he says. Dr. Hruza's immersion in all aspects of dermatology reduces the amount of time he can spend with patients, he admits. "But I see it as an opportunity to give back and to help dermatology be a continuing, thriving specialty," he says. "Dermatology has been very good to me and my family, and I have been very happy and fulfi lled in my career." Keith Loria is a freelance writer based in Oaktown, VA 62 SEPTEMBER 2017 | Med Esthetics "It is impor tant to market your practice as providing top -quality, personalized care." The Laser & Dermatologic Surgery Center has 15 staff members—nine clinical employees and six front offi ce employees.

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