OCT 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Contents MedEsthetics (ISSN 1937-2140 & USPS 024-336), Volume 13, No.7, October 2017 is published monthly except in February, June, August and December by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328, Fax 818.782.7450. Basic annual subscription rates are: $48.00 in the U.S., $65.00 in Canada, and $70.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing offi ces. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to MedEsthetics, P.O. Box 460159, Escondido, CA 92046-0159. October 2017, Volume 13, Number 7 PRACTICE MANAGEMENT 16 Business Consult by Karen Zupko Identify your unique selling points 22 Legal Issues by Alex R. Thiersch Patient charting requirements 40 Getting the Guys by Stephanie Kramer Growing your male patient base 46 Succeeding in Retail by Karen Appold Set your retail area up for success 52 Embracing Artistry by Inga Hansen Randal Haworth, MD, launches a one-stop aesthetics facility in Beverly Hills TOOLS & TECHNIQUES 26 High Density by Inga Hansen Offering the full spectrum of care for hair loss patients 38 Blemish Control Products addressing acne and pigmentation concerns 58 Redness Relief Rosacea, anti-redness and postprocedure products 64 Newsmakers by Inga Hansen Facial biofi lling kits IN EVERY ISSUE 8 Best Practices 12 Introductions 60 News & Events 62 Advertiser Index 26 52 40 46 COVER: Randal Haworth, MD PHOTOGRAPHY: Cory Sorensen

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