OCT 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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46 OCTOBER 2017 | MedEsthetics © GETTY IMAGES By Karen Appold SELLING SKINCARE and other products that appeal to your patient base can be an additional revenue stream for your medspa or practice. But for more money to fl ow in, you'll need to sell quality merchandise, display products attractively and properly promote them. Considering adding retail products to your practice? Here's what you need to know about product selection, marketing and managing sales. SUCCEEDING IN RETAI L

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