OCT 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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COURTESY OF THE HAWORTH INSTITUTE Artis- tic EMBRACING ARTISTRY 56 OCTOBER 2017 | MedEsthetics going to know how to stop senescence. In the meantime, the future of aesthetics is laying more and more in lasers and newer, better fi llers, and I want to stay on the fore- front of that." His biggest challenge is determining which new technol- ogies and procedures live up to the hype—and resisting the urge to bring in every new device about which patients in- quire. "Sixty to seventy percent of all new medical cosmetic technologies overpromise and under deliver," he says. "First it's a big 'Wow!' Then results are 'operator-dependent,' then it's gathering dust, so I vet all these technologies and only offer the ones I believe are proven to work. "What I want to offer my patients with the Haworth Institute and Self Centered Aesthetics is more than one- stop aesthetics. It's the tools and knowledge to deliver the absolute best treatments for their individual concerns and lifestyles," continues Dr. Haworth. "We have a turbo- charged armamentarium of proven noninvasive treatments to carry on the philosophy that I espouse in my surgeries, which is really detailed aesthetic work." He stays abreast of new treatment options by regularly communicating with his in-house providers and fellow surgeons. "I am here from 7am in the morning until 8 or 9 o'clock at night most days, so I am pretty sequestered, and it can be like living on an island," he says. "I ask my team about new techniques and new technologies because they often know more about these things than I do. I go to conferences, and I hear about things from other doctors in the neighborhood. Talking to colleagues and staff mem- bers and becoming friends with people in your profession is so important." Staying True to His Art More than 30 years after he put aside his dreams of becoming a full-time artist, Dr. Haworth continues to create and display his paintings and sculptures both in local galleries and in his new facility. "It's a beautiful facility; it's very artistic," he says. "I feel that great design is always try- ing to get closer and closer to nature. If you look at a car, for example, and say 'Why is it so beautiful?' It's because of the specifi c lines and curves that are taken from nature. We are instinctively drawn to them." To achieve this effect in his décor, he incorporated natural elements alongside modern materials. "We used acrylic and old, reclaimed wood—basically high-tech meets nature. It feels safe and discreet, yet also very clean and cutting edge," he says. In the treatment rooms, the walls and fl oors are made of the same epoxy, "so you can wash the walls and the fl oor," he says. "It's all very aseptic and clean. The recep- tion area features a 2,000-pound stone counter that I lov- ingly carved. It's rough and looks straight from the quarry on the left but then as you move to the right, it gets super smooth and refi ned—which is what we're doing with plastic surgery. "The design refl ects who we are: We are authentic, we know there are no shortcuts, and we try to bring new things to the table." Inga Hansen is the executive editor of MedEsthetics. The walls and fl oors of the treatment rooms are made of the same epoxy to create a clean, aseptic environment. COURTESY OF THE HAWORTH INSTITUTE

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