Medesthetics

OCT 2017

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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4 OCTOBER 2017 | Med Esthetics EDITORIAL ADVISORY BOARD ihansen@creativeage.com • 603.354.3291 Decades ago, plastic surgeons were the main—if not the only— purveyors of medical cosmetic treatments. Today, multi-specialty conferences are the norm and effective aesthetic treatments run the gamut from surgery to minimally invasive injectables and laser procedures to superfi cial peels and makeup services. Rather than selecting one area of expertise, practices are learning that offering multiple providers and a comprehensive service menu—or alternately developing a broad, local referral network—is key to helping patients achieve their desired outcomes. For patients who are experiencing hair loss or thinning hair, for example, hair transplant surgery and hairpieces were once considered the only options. Today, there are a variety of adjunct products and procedures that can help slow hair loss as well as new techniques that have made surgery available to more patients. On page 26, hair restoration specialists discuss their recommended treatment regimens for the multiple types—and patterns—of hair loss that occur, and highlight the value of educating patients on homecare and camoufl age products that can provide relief when surgery is not an option. Offering ancillary products, such as at-home skincare products, can help patients achieve and maintain their desired outcomes. Retail products have also become a key source of revenue for medical aesthetic practices and medspas. For "Succeeding in Retail" on page 46, we spoke with practice owners and skincare manufacturers and asked them to share their expertise on how to effectively merchandise homecare products, manage inventory, and take advantage of vendor- provided support to develop and maintain strong homecare product sales. Practices that employ a range of medical and non-medical providers must have clear patient- charting protocols in place in order to maintain communication regarding treatment without running afoul of patient privacy rules. On page 22, attorney Alex R. Thiersch provides guidance on what information must be included in a patient's medical chart as well as how to coordinate care between providers without violating HIPAA laws as they pertain to medical records. Men have been heralded as the next big patient base for aesthetic treatments. While there has been a steady increase in the number of males seeking treatment, attracting this demo- graphic requires outreach and patience. For "Getting the Guys" on page 40, writer Stephanie Kramer spoke with practice owners who treat an above-average percentage of males in their facilities to understand the treatments that appeal most to men, marketing techniques that bring them in the door and how to educate them on your range of offerings when they arrive. Providing safe and effective medical aesthetic care is a team effort, and we value our role in bringing you the latest information on practice management, practice building and treatment techniques. If you have new strategies in the area of employee management, treatment proto- cols or practice marketing that are working for your business, we would love to hear from you. Inga Hansen Executive Editor/Associate Publisher EDITOR'S NOTE Mary Lee Amerian, MD Medical Director, Santa Monica Laser and Skin Care Center, Santa Monica, CA Bruce Katz, MD Director, Juva Skin & Laser Center, Clinical Professor of Dermatology, Mount Sinai School of Medicine, New York City Joel L. Cohen, MD Director, AboutSkin Dermatology and DermSurgery, CO Associate Clinical Professor of Dermatology, University of Colorado, Assistant Clinical Professor of Dermatology, University of California - Irvine Michael H. Gold, MD Founder, Gold Skin Center, Assistant Clinical Professor, Vanderbilt University Medical Center Nashville, TN Mitchel P. Goldman, MD Medical Director, West Dermatology, Volunteer Clinical Professor of Dermatology, University of California - San Diego Jeannette Graf, MD Assistant Clinical Professor of Dermatology, Mount Sinai Medical Center, New York, NY Lorrie Klein, MD Founder, OC Dermatology & Euro Day Spa, Assistant Clinical Professor of Dermatology, University of California - Irvine Vic Narurkar, MD Founder, Bay Area Laser Institute, Associate Clinical Professor of Dermatology, UC Davis Medical School, Chief of Dermatology, California Pacifi c Medical Center, San Francisco Hema Sundaram, MD Director, Sundaram Dermatology, Cosmetic & Laser Surgery Center Rockville, MD Alex R. Thiersch, JD Founder and Director, American Med Spa Association (AmSpa), Partner, ByrdAdatto Law Firm Chicago Wm. Philip Werschler, MD Director, Spokane Dermatology Clinic and Werschler Aesthetics, Spokane, WA Comprehensive Aesthetic Care

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