BUSINESS CONSULT
Creating a six-month social media calendar can help you
stay on track and enables you to monitor your results.
for lead generation and to build patient loyalty. The most
ef���cient way to do this is to set up an in-house social
media team (or delegate individual employees) to plan,
contribute and manage content.
Develop clear goals for every social media initiative. If
you are running a dermal ���ller promotion, for example,
how many users do you want to attract? If you are organizing an open house, who are your target attendees?
Creating a six-month social media calendar as part
of your overall marketing plan can help you stay on
track and enables you to monitor your results. A
calendar would include the type of content you plan
to post and promote, how many times you will post
a day and to what channels, and which campaigns will
include paid advertising.
Once your social media pages are up and running,
make sure you are monitoring your pages periodically
throughout the day. By monitoring your pages you can
quickly respond to any questions and comments, which
goes a long way in creating ongoing patient loyalty.
20 JANUARY/FEBRUARY 2013 | MedEsthetics
A common complaint is that social media is too time
consuming or that its return on investment is dif���cult to
measure. Management tools such as HootSuite.com,
VerticalResponse.com and SproutSocial.com can help
by combining all of your social media pages onto one
dashboard that allows you track analytics and create and
schedule posts in advance.
Social media has become a vital tool for the growth
and success of medical aesthetic practices. Taking the time
to learn how to leverage this media can pay dividends in
new patient leads and increased patient loyalty. ME
Michele Garber is the principle of Aesthetics Media
Group, a marketing and social media consulting
���rm specializing in aesthetic marketing, social media
training and practice management. She is also the
founder of The Nip Tuck Coach, an independent
cosmetic surgery consulting group. Contact Michele at
mgarber@aestheticsmediagroup.com or facebook.com/
AestheticsMediaGroup.