Medesthetics

JAN-FEB 2013

MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.

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EMPLOYEE RETENTION You can improve employee retention even at the moment of hire by seeking individuals who have long-term potential. Perhaps you are seeking a receptionist���a critical position in your Whatever you need, we���ve got you covered With our 3 creamy mineral foundations each with soothing zinc oxide, SPF 20, superior coverage and a natural looking fnish 1-916-939-9888 1-800-476-0226 toll free w w w. i l l u m i n a re c o s m e t i c s . c o m 56 JANUARY/FEBRUARY 2013 | MedEsthetics the proper credentials. Conversely, seek candidates who will take an entrepreneurial approach to their front desk role and turn that pivotal position into a dynamo of customer service, efciency and even sales. Te second step you can take is to approach your recruiting just as you ���Patients do not like it when they continually see new employees.��� do marketing. Consider posting job opportunities on your website and placing ads in your local community magazine. Let the chamber of commerce know you���re hiring. And, if you encounter an incredibly great person at another type of business���restaurant, retail store, bank, salon���ask if she would consider joining your team. You���re recruiting and hiring not only for today, but for the next several years as well. Keeping an eye on employee retention gives your practice stability and continuity, something your patients will appreciate. ���Patients do not like it when they continually see new employees,��� says Shorr. ���Tey become accustomed to your staf members and feel they play a personal part in their medical care. In fact, many patients will ask to be treated only by certain staf members.��� Working diligently to retain these top employees will help your practice operate more smoothly, more efciently and more proftably. ME Steven Austin Stovall, PhD, is professor of management and chair of the entrepreneurship program at Wilmington College in Wilmington, Ohio. Contact him at steven_stovall@ wilmington.edu. �� ISTOCKPHOTO.COM Recruiting with Retention in Mind practice. ���Potential patients often have general questions about procedures,��� says Dr. Vasko, ���such as cost, down time and so forth, and the staf must be able to provide accurate information on the phone.��� Rather than look for just another warm body to answer phones and greet customers, look for a candidate who can do more for you down the road. Maybe a nursing school student would greatly enjoy the opportunity to learn the business from the inside while getting the necessary training to do something more with the practice once she has attained

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