EMPLOYEE RETENTION
You can improve employee retention
even at the moment of hire by seeking individuals who have long-term
potential. Perhaps you are seeking a
receptionist���a critical position in your
Whatever you need,
we���ve got you covered
With our 3 creamy mineral foundations
each with soothing zinc oxide, SPF 20,
superior coverage and a natural looking fnish
1-916-939-9888
1-800-476-0226 toll free
w w w. i l l u m i n a re c o s m e t i c s . c o m
56 JANUARY/FEBRUARY 2013 | MedEsthetics
the proper credentials. Conversely, seek
candidates who will take an entrepreneurial approach to their front desk role
and turn that pivotal position into a
dynamo of customer service, efciency
and even sales.
Te second step you can take is to
approach your recruiting just as you
���Patients do not
like it when they
continually see
new employees.���
do marketing. Consider posting job
opportunities on your website and
placing ads in your local community
magazine. Let the chamber of commerce know you���re hiring. And, if you
encounter an incredibly great person
at another type of business���restaurant, retail store, bank, salon���ask if
she would consider joining your team.
You���re recruiting and hiring not
only for today, but for the next several
years as well. Keeping an eye on employee retention gives your practice
stability and continuity, something
your patients will appreciate. ���Patients
do not like it when they continually
see new employees,��� says Shorr. ���Tey
become accustomed to your staf
members and feel they play a personal
part in their medical care. In fact, many
patients will ask to be treated only
by certain staf members.��� Working
diligently to retain these top employees
will help your practice operate more
smoothly, more efciently and more
proftably. ME
Steven Austin Stovall, PhD, is
professor of management and chair
of the entrepreneurship program at
Wilmington College in Wilmington,
Ohio. Contact him at steven_stovall@
wilmington.edu.
�� ISTOCKPHOTO.COM
Recruiting with
Retention in Mind
practice. ���Potential
patients often have
general questions
about procedures,���
says Dr. Vasko,
���such as cost,
down time and so
forth, and the staf
must be able to
provide accurate
information on
the phone.��� Rather
than look for just
another warm
body to answer
phones and greet
customers, look for a candidate who can
do more for you down the road. Maybe
a nursing school student would greatly
enjoy the opportunity to learn the business from the inside while getting the
necessary training to do something more
with the practice once she has attained