SEP 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 14 of 68

12 SEPTEMBER 2018 | Med Esthetics EDITORIAL ADVISORY BOARD • 603.354.3291 With the last days of summer upon us, it's hard not to feel a bit of sor- row as we approach cooler weather and shorter days. But for aesthetic practices, the start of Fall often brings the return of patients who—after working with you to get swimsuit-ready—have taken the summer off to relax with family and friends. Now that the kids are heading back to school, they are ready to get back into their normal routines, including their beauty routines. And before you know it, they'll be thinking about the holidays, as should practice owners and managers. The winter holiday season provides valuable opportunities to promote your giftable products and services, celebrate your staff and patents with parties and specials, and it is often one of the busiest times of year for bookings. The key to taking advantage of these opportunities without overtaxing your staff or yourself is to plan ahead. On page 36 ("Deck the Halls"), practice managers and industry professionals offer tips on how to create winning holiday gift sets and promotions, boost gift cards sales and accommodate increased bookings. One challenge that practices face year round—but even more so in November and Decem- ber—is patients who come in last minute to prepare for an important event. You may know you can provide the outcomes they desire but will they be healed and free of visible bruising in time? For "Without a Trace" on page 28, we asked injectors to share their most effective strategies, including pre- and post-care protocols, to reduce the severity and longevity of postprocedure bruising so you can say 'Yes' to more patients and be assured they will look there best even with only a few days to spare. Providing the best outcomes, delivering a stellar patient experience, and growing your revenue year to year all depend on the same thing: Your staff. Skilled, friendly, and most of all, motivated employees can push a practice to new heights. But how do you keep top-performing employees from seeking out new job opportunities? In this month's Business Consult column on page 20, writer Phillip M. Perry shares tips from top management consultants to help you retain your best employees for years to come. Inga Hansen Executive Editor/Associate Publisher Mary Lee Amerian, MD Medical Director, Santa Monica Laser and Skin Care Center, Santa Monica, CA Bruce Katz, MD Director, Juva Skin & Laser Center, Clinical Professor of Dermatology, Mount Sinai School of Medicine, New York City Joel L. Cohen, MD Director, AboutSkin Dermatology and DermSurgery, CO Associate Clinical Professor of Dermatology, University of Colorado, Assistant Clinical Professor of Dermatology, University of California - Irvine Michael H. Gold, MD Founder, Gold Skin Center, Assistant Clinical Professor, Vanderbilt University Medical Center Nashville, TN Mitchel P. Goldman, MD Medical Director, West Dermatology, Volunteer Clinical Professor of Dermatology, University of California - San Diego Jeannette Graf, MD Assistant Clinical Professor of Dermatology, Mount Sinai Medical Center, New York, NY Lorrie Klein, MD Founder, OC Dermatology & Euro Day Spa, Assistant Clinical Professor of Dermatology, University of California - Irvine Vic Narurkar, MD Founder, Bay Area Laser Institute, Associate Clinical Professor of Dermatology, UC Davis Medical School, Chief of Dermatology, California Pacifi c Medical Center, San Francisco Hema Sundaram, MD Director, Sundaram Dermatology, Cosmetic & Laser Surgery Center Rockville, MD Alex R. Thiersch, JD Founder and Director, American Med Spa Association (AmSpa), Partner, ByrdAdatto Law Firm Chicago Wm. Philip Werschler, MD Director, Spokane Dermatology Clinic and Werschler Aesthetics, Spokane, WA FOR EVERY SEASON EDITOR'S NOTE Skilled, friendly, and most of all, motivated employees can push a practice to new heights.

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