SEP 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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36 SEPTEMBER 2018 | Med Esthetics © GETTY IMAGES By Inga Hansen Make the most of the winter holiday season by planning your events and retail promotions now. November and December are among the busiest months for aesthetic practices and medspas. Eager to look their best for holiday parties and pictures, patients are especially inclined to book aesthetic treatments. And while they are visitng your facility, they are more likely to browse your retail section in search of gifts for friends, family members and co-workers. With a little planning, your practice can reap the benefi ts of the season while pleasing patients and growing your business. DECK THE HALLS

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