Medesthetics

SEP 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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52 SEPTEMBER 2018 | Med Esthetics create a plastic surgery program similar to what he helped build at the University of Wisconsin-Madison. But he found the setting was not right for him. "It was the exact opposite of what I wanted my practice to be," he says. "I felt like I had a choke collar and muzzle on me the whole time. I left after two years so that I could build the kind of private practice that I felt my patients deserved." Bringing a Vision to Life His goal was to create a concierge aesthetic plastic surgery practice and medical spa. Stepping into the role of practice owner was scary, he admits, but also invigorating. "I already knew what needed to be done, and I didn't have to ask for permission or run it by somebody fi rst," he says. He brought on a practice manager and patient care consultant to help him manage the practice, "Hiring Ellen, who has an MBA from the University of Chicago and is very business-oriented, was a key moment," he says. "She had knowledge about plastic surgery and previously worked as a medspa consultant helping other businesses become successful. Once she and I started working together, the practice really took off." Their newest offi ce in Glenview, Illinois, is a former day spa that now serves as the practice's fl agship location. "We demolished over 2,000 square feet, incorporating some of the original wood accents, to make it more airy and con- temporary," says Dr. Gutowski. "I wanted a very clean and uncluttered appearance that would also feel welcoming to our patients." The building is next to a park with a small lake that pa- tients pass to enter the offi ce. From the reception area, one hallway leads to the plastic surgery clinic and another to the medspa. The facility also features a surgery suite that includes a minor procedure room, an accredited operating room, nurse's station and recovery area. "Each part of the offi ce has a different look and feel and serves a different purpose," says Dr. Gutowski. "The surgery suite obviously looks more traditional, similar to a high-tech hospital. On the clinic side, we have some rooms dedicated for research and educational conferences. The medspa is warm and inviting with soothing colors, soft lights and relaxing music." The Four "R"s When Dr. Gutoswki began his training, Botox had just been approved and hyaluronic acid fi llers were not yet available. Today, such noninvasive and minimally invasive treatments account for a large portion of his practice. While he still DO THE RIGHT THING Like many plastic surgeons, Dr. Gutowski has seen immense demand for less invasive treatments with shorter downtimes.

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