Medesthetics

SEP 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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NEWS & EVENTS 60 SEPTEMBER 2018 | Med Esthetics MERZ NORTH AMERICA APPOINTS NEW CFO Alana Sine is the new chief fi nancial offi cer of Merz North America. Sine has served as interim CFO since March. Over the course of her 13-year tenure at Merz, Sine assumed fi nance roles of increasing responsibility. As interim CFO, she successfully led the budget and strategic planning process for the coming fi scal year. Prior to joining Merz, Sine held accounting and fi nance roles at Ernst & Young (now EY) and Lowe's Food Stores. She earned undergraduate and graduate degrees in accounting from the University of North Carolina – Greensboro and is a certifi ed public accountant (CPA) in North Carolina. "I've dedicated a good portion of my career to Merz North America because what we do here matters—we have a positive impact on patients' lives," Sine said. "I'm honored and excited to join a leadership team that is driving us to new levels of performance." "Our exhaustive global search for a chief fi nancial offi cer who can help us continue our rapid growth led us right back to Raleigh," said Bob Rhatigan, CEO of Merz North America. "Alana has a unique combination of deep industry experience and strong fi nance credentials. Her professionalism and ef- fectiveness as interim CFO over the past four months made it clear that she's the right person to help us achieve our goal of becoming the most admired, trusted and innovative aesthetics and neurotoxin company." CARECREDIT EXPANDS TO SPA MARKET Patient-fi nancing company CareCredit is expanding its services into the day spa and medical spa markets. As part of this new program, CareCredit has partnered with the American Med Spa Association and the Spa Industry Asso- ciation to help spa industry professionals make their services more accessible to clients by offering fi nancing and also by expanding their potential client bases to CareCredit's 11 mil- lion existing cardholders. "Day and medical spas are an attractive growth segment for CareCredit. We're excited to join this growing market and help spas grow their businesses by offering an easy way to make treatments and services more accessible for their clients," says Dave Fasoli, CEO of CareCredit. "CareCredit helps people care for themselves and focus on their overall wellbeing, while also helping small business owners offer more payment options which, in turn, gives them more peace of mind while helping them meet their ambitions of growing their businesses." For more information, visit carecredit.com/spa. FAT REDUCTION AND FILLERS MOST SEARCHED TREATMENT S Fat reduction and fi llers are the most researched treatments among consumers, while energy-based vaginal rejuvena- tion, RF-based skin tightening and tattoo removal with picosecond lasers are rated among the most "Worth It" procedures, according to Realself.com's inaugural U.S. Laser & Energy Report. The company created the report based on data, including search terms, questions posted and "Worth It" ratings, from its 94 million website visitors in 2017. The most researched minimally invasive treatment categories in 2017 were: 1. Fat reduction 2. Fillers 3. Neurotoxins 4. Facial lasers 5. Hair restoration 6. Acne treatment 7. Scar treatment 8. Nonsurgical skin tightening 9. Chemical peels 10. Hair removal The most searched-for laser and energy devices (by brand) were: 1. CoolSculpting 2. Smart Lipo 3. Ultherapy 4. Fraxel laser 5. LASIK 6. CO 2 laser 7. SculpSure 8. Thermage 9. MonaLisa Touch 10. ThermiVA Treatments that received the highest "Worth It" ratings included: 1. diVa vaginal rejuvenation 2. Profound RF skin tightening 3. FemiLift vaginal rejuvenation 4. MonaLisa Touch vaginal rejuvenation 5. Picosure tattoo removal 6. ThermiVA vaginal rejuvenation 7. Sciton BBL facial rejuvenation 8. Fractora RF skin tightening 9. Smart Lipo fat reduction 10. Halo Laser facial rejuvenation Alana Sine

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