OCT 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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BUSINESS CONSULT | By Ed Syring and Dan Grantham Do you know which employees (other than those who provide care) in an aesthetic practice have the greatest impact on practice revenue? The answer is patient care coordinators. This is because patient care coordinators are responsible for the majority of patient interactions. They help to ensure the quality of patient care. And when select- ed and trained properly, they build deeper patient relation- ships, leading to higher patient satisfaction, more bookings and more referrals. Given the importance of this position, hiring for the role shouldn't be taken lightly. The Job Description Patient communication and coordination of care are the main responsibilities for the patient care coordinator. Their specifi c duties may include: • Communicate with patients prior to appointments • Greet patients in a professional and engaging manner • Introduce new patients to the offi ce and staff • Take part in patient consultations and communicate information about recommended procedures • Discuss treatment costs and payment options with patients • Follow up with prospective patients who did not imme- diately schedule an appointment for treatment • Return patient phone calls and emails • Nurture the patient relationship to encourage patient retention • Work with the practice team to ensure each patient receives the best care and service possible • Support marketing intiatives that drive brand awareness and practice growth Once you have a clear job description individualized for the needs of your practice, craft an ad that will attract the right people. Describe the practice environment and outline a specifi c list of daily and long-term responsibilities while providing a brief picture of what a day in the life of the 22 OCTOBER 2018 | MedEsthetics © GETTY IMAGES What to look for in a patient care coordinator. YOUR MOST IMPORTANT HIRE

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