OCT 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 32 of 68

MAKING 30 OCTOBER 2018 | MedEsthetics Social Media Pay Social media marketing is not a one-size-fi ts-all proposition. More and more medspas and elective cosmetic practitioners are recognizing that they need to be on social media. However, constantly changing algorithms, shifts in popularity among media channels and the diffi cult task of tracking results, in addition to concerns over the time and fi nancial investment managing social media requires can be overwhelming. Following are tips from digital marketing experts and practitioners who are seeing strong payoffs from social media on how to get the best ROI for your time and money. By Echo Montgomery Garrett © GETTY IMAGES MAKING

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