OCT 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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By Inga Hansen By Inga Hansen | OCTOBER 2018 53 Eight years ago, dermatologist Robyn Siperstein, MD, launched her private practice by subletting two treatment rooms within another physician's practice and leasing a small space in a second location. Today, her Florida-based Siperstein Dermatology Group boasts a 7,000-square-foot facility in Boca Raton, an 8,000-square-foot facility in Boynton Beach and a staff of more than 60. The Yale-trained doctor credits her practice's success to a culture of positivity and caring. "You often spend more time with the people in the practice than you do with your own family, so I wanted to really enjoy being at work," says Dr. Siperstein. "And while many people hate to use the term 'customer service' in relation to medicine, it is important." Before she set her sights on becoming a dermatologist, her goal was to be a scientist or an inventor. She had a particular interest in biomedical engineering. "I always loved math and science and I've always been inspired by inventors," says Dr. Siperstein. But after spending a few summers during high school and college working in labs, "I realized that I'm a people person and I did not want to work with rats all day," she says. "I decided it would be best for me to help people directly rather than in a lab, which brought me to medicine." By Inga Hansen Photography by Thomas Winter Wowing patients with great care and customer service is key to Siperstein Dermatology Group's success. A CULTURE OF POSITIVITY

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