NOV-DEC 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 14 of 68

12 NOVEMBER/DECEMBER 2018 | MedEsthetics EDITORIAL ADVISORY BOARD • 603.354.3291 Prior to its annual meeting in Chicago this past September, the Ameri- can Society of Plastic Surgeons surveyed its members and asked them to share their views on emerging treatment and consumer trends in aesthetic surgery. Some of the key takeaways were not surprising. For instance, Botox is still the most-requested cosmetic procedure fol- lowed by dermal fi llers, chemical peels and laser hair removal. Breast augmentation, abdominoplasty and liposuction are the most popular surgical procedures. While practice growth is an often-discussed topic in cosmetic medicine, this survey highlighted the risks of an industry that includes so much consumer marketing and PR. Namely, many prospective patients who come to your practice are not good candidates for the requested procedures, and it is up to healthcare professionals to decline treatment in these cases. In the ASPS survey, more than 60 percent of surgeons said that they had refused to treat patients either because the patient didn't need the procedure or the surgeon didn't think it would help the patient. In terms of referrals and practice growth, more than a third of respondents reported seeing an increase in consultations among a parent and child (38 percent), couples (32 percent) and siblings (24 percent). The ASPS also asked it members what advancements they would most like to see in the coming years. The top three responses: skin tightening, fat grafting and scar management. In recent years, physicians have made signifi cant strides in both preventing and treating acne, surgical and traumatic scars. On page 42, leading dermatologists and plastic surgeons share how new technologies and treatment protocols are helping patients achieve better outcomes, including improved appearance and mobility and a reduction in pain and itching. If you turn to page 64 ("Newsmakers"), we also share the results of a recent study from the University of Pennsylvania that identifi ed a key factor in scar formation, a discovery that could soon provide a new treatment option to help patients heal better. Over the past decade, patients have become increasingly comfortable with and open to shar- ing their aesthetic procedures and, indeed, 67 percent of survey respondents noted that patients are starting aesthetic treatments earlier and openly discussing their treatments with friends and family. While patients are more open to sharing their cosmetic enhancements with friends and family, physicians and practices must remain vigilant in protecting their patients' identities and healthcare records. On page 36 ("Rules of Engagement"), writer Echo Montgomery Garrett shares advice from healthcare attorneys and cyber security experts on the areas of greatest risk in medical practices and what you need to do to remain compliant with federal and state patient privacy rules. Staying abreast of new advances in care as well as current healthcare regulations is key to protecting your practice so you can continue to provide the best care to patients. Inga Hansen Executive Editor/Associate Publisher Mary Lee Amerian, MD Medical Director, Santa Monica Laser and Skin Care Center, Santa Monica, CA Bruce Katz, MD Director, Juva Skin & Laser Center, Clinical Professor of Dermatology, Mount Sinai School of Medicine, New York City Joel L. Cohen, MD Director, AboutSkin Dermatology and DermSurgery, CO Associate Clinical Professor of Dermatology, University of California - Irvine Michael H. Gold, MD Founder, Gold Skin Center, Assistant Clinical Professor, Vanderbilt University Medical Center Nashville, TN Mitchel P. Goldman, MD Medical Director, West Dermatology, Volunteer Clinical Professor of Dermatology, University of California - San Diego Jeannette Graf, MD Assistant Clinical Professor of Dermatology, Mount Sinai Medical Center, New York, NY Lorrie Klein, MD Founder, OC Dermatology & Euro Day Spa, Assistant Clinical Professor of Dermatology, University of California - Irvine Vic Narurkar, MD Founder, Bay Area Laser Institute, Associate Clinical Professor of Dermatology, UC Davis Medical School, Chief of Dermatology, California Pacifi c Medical Center, San Francisco Hema Sundaram, MD Director, Sundaram Dermatology, Cosmetic & Laser Surgery Center Rockville, MD Alex R. Thiersch, JD Founder and Director, American Med Spa Association (AmSpa), Partner, ByrdAdatto Law Firm Chicago Wm. Philip Werschler, MD Director, Spokane Dermatology Clinic and Werschler Aesthetics, Spokane, WA TIPS & TRENDS EDITOR'S NOTE

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