Medesthetics

NOV-DEC 2018

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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36 NOVEMBER/DECEMBER 2018 | MedEsthetics © GETTY IMAGES WHEN HEALTHCARE attorney Bradford E. Adatto, Esq. of Dallas-based fi rm ByrdAdatto opened the email, "My eyes almost fell out of my head," he says. There was a message time stamped 11:00 p.m. from one of his clients, a plastic surgeon, asking him to call immediately. The doctor had been in surgery since 5:00 a.m. and when he checked his email that evening, a patient had sent a link to a review she had posted. "The patient had posted a negative review complaining about the poor outcome she'd experienced and stating that the doctor's license should be pulled," explains Adatto. Understanding the most likely threats to patient privacy can help protect your practice against breaches and HIPAA violations. By Echo Montgomery Garrett RULES OF ENGAGEMENT

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