JAN-FEB 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 12 of 68

10 JANUARY/FEBRUARY 2019 | Med Esthetics EDITORIAL ADVISORY BOARD • 603.354.3291 The hectic holiday season has come to a close, and 2019 has offi cially begun. The start of a new year often spurs thoughts of all we hope to accomplish. Perhaps you have new career or business goals, or perhaps you have ideas that you were not able to implement last year that you now feel ready to pursue anew. If practice growth is top of mind, an annual marketing plan can help you hit your targets. On page 18 ("Blueprint for Success"), consultant Cheryl Whitman takes you through the steps of developing and implementing an annual marketing plan that will allow you to set and reach monthly, quarterly and annual practice growth goals. Much like home improvement projects, practice redesigns and upgrades are easy to put off. But welcoming patients into a clean, comfortable and aesthetically pleasing space can have a signifi cant impact on conversion rates and patient satisfaction. Practice owners and managers who are consider- ing a redesign—as well as those considering launching a new practice or medspa—can fi nd design and layout tips from some of the industry's top designers and architects in "Practice by Design" on page 32. Social media marketing has become an integral part of practice growth, but did you know that these sites are also becoming popular avenues for staff recruitment? On page 42, writer Phillip M. Perry discusses how practices can use social media to attract top candidates who may not yet even be looking for a new position. Whatever your goals for the coming year, you can likely fi nd helpful advice in this or past issues of MedEsthetics. Readers can peruse past issues, including our article archives, at Here you will also fi nd our library of webinars covering everything from how to improve conversion rates to digital marketing strategies and skincare ingredient technologies. Our goal for 2019 is to continue to provide the latest medical aesthetic industry news and practice-management tips, and we wish you all a year of positive professional and personal growth. Inga Hansen Executive Editor/Associate Publisher Mary Lee Amerian, MD Medical Director, Santa Monica Laser and Skin Care Center, Santa Monica, CA Bruce Katz, MD Director, Juva Skin & Laser Center, Clinical Professor of Dermatology, Mount Sinai School of Medicine, New York City Joel L. Cohen, MD Director, AboutSkin Dermatology and DermSurgery, CO Associate Clinical Professor of Dermatology, University of California - Irvine Michael H. Gold, MD Founder, Gold Skin Center, Assistant Clinical Professor, Vanderbilt University Medical Center Nashville, TN Mitchel P. Goldman, MD Medical Director, West Dermatology, Volunteer Clinical Professor of Dermatology, University of California - San Diego Jeannette Graf, MD Assistant Clinical Professor of Dermatology, Mount Sinai Medical Center, New York, NY Lorrie Klein, MD Founder, OC Dermatology & Euro Day Spa, Assistant Clinical Professor of Dermatology, University of California - Irvine Vic Narurkar, MD Founder, Bay Area Laser Institute, Associate Clinical Professor of Dermatology, UC Davis Medical School, Chief of Dermatology, California Pacifi c Medical Center, San Francisco Hema Sundaram, MD Director, Sundaram Dermatology, Cosmetic & Laser Surgery Center Rockville, MD Alex R. Thiersch, JD Founder and Director, American Med Spa Association (AmSpa), Partner, ByrdAdatto Law Firm Chicago Wm. Philip Werschler, MD Director, Spokane Dermatology Clinic and Werschler Aesthetics, Spokane, WA WHAT DO YOU HOPE TO ACCOMPLISH? EDITOR'S NOTE Practice owners who are considering a redesign can find design and layout tips from some of the industry's top designers and architects.

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