Medesthetics

JAN-FEB 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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WHEN WE THINK OF of medical facilities, we often think of stark green walls lined by straight-backed chairs, a messy pile of outdated magazines and the strong smell of antiseptic. But that kind of forbidding vibe has no place in an aesthetic practice. "Many aesthetic practices are cash-based; there is a higher level of expectation of service," says Francis X. Acunzo, CEO of Acara Partners, an aesthetic medical business development fi rm in Branford, Connecticut. Instead, aesthetic practice owners can—and should— welcome and soothe anxious patients with beautiful lighting, calming tones and comfortable furniture. Here are tips for creating an offi ce space that will make patients feel relaxed and at ease—and want to visit again. 32 JANUARY/FEBRUARY 2019 | Med Esthetics By Karen Appold we o f ten thin k sy pile of u t that kind g her level o f Acara m in n g , or d Determining the right look, ambience and layout for your aesthetic practice. © GETTY IMAGES PRACTICE by Design

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