Medesthetics

JAN-FEB 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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PRACTICE BY DESIGN 34 JANUARY/FEBRUARY 2019 | Med Esthetics PHOTOS COURTESY OF ENTIÉRE DERMATOLOGY THOUGHTFUL LAYOUT Ensure patients feel welcome as soon as they walk in the door, Acunzo says. Avoid the old-school style of placing the front desk behind an opaque glass screen that separates staff from patients. Instead, place your reception desk facing the front door, so your staff can greet patients as they enter. A standing desk allows a receptionist to receive patients in a more active way—they can say hello, shake their hands and give them a clipboard to complete in-take forms. Offer a mix of seating arrangements in the waiting room—areas for people to sit with family members as well as more private spaces for people com- ing in alone. A restroom should be conveniently located nearby. Also consider how patients will exit your offi ce. Patients undergoing cosmetic treatments desire a discrete way of leaving the facility separate from the entrance, says Jennifer Ankerson, an Omaha, Nebraska, interior designer with Leo A Daly. If you offer retail, you may want to create a small sales area near the exit, so that the provider can offer helpful products to patients before they depart. Or create a retail area that can be accessed through both the reception and exit areas. Medical practices that do more invasive procedures may need additional support amenities such as vending areas, coffee bars and outdoor areas of respite, says Anindita Mukherjee, an architect at Leo A Daly's Atlanta offi ce. Surgical practices may also want to create additional wait- ing areas within the facility for loved ones to relax during long procedures. Consider placing recovery rooms, nurses' stations and dressing rooms adjacent to the operating room with direct access to the operating room, suggests Robert Milkie, principal, Meridian Design Associates, Architects in New York City. Restrooms should be available in treatment and exam room areas. "This allows the patient to use the restroom discretely during treatment without going out into public spaces," says Ankerson. If your practice will include lasers and energy-based devices, plan for both current and future electrical and ventilation needs, suggests Melissa K. Levin, MD, FA AD, founder of Entière Dermatology in New York City. "When working with the engineer, electrician and mechanical contractor, it's important to not only think about what medical devices you will start with, but also possible device additions to ensure you have suffi cient electrical outlets in different rooms, as well as proper ventilation to cool the rooms that house the devices," she says. Because patient privacy can be a challenge, particularly in small spaces, consider incorporating soundproofi ng during the buildout. Dr. Levin, who opened her private practice in 2018, soundproofed the walls and ceiling of her practice, and strategically placed speakers in all rooms and Consider current and future equipment to ensure you have adequate electrical and ventilation capabilities. Neutral colors and natural fi nishes never go out of style.

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