Medesthetics

JAN-FEB 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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BOTTOM: PHOTO COURTESY OF OMAHA FACE; TOP: © GETTY IMAGES 36 JANUARY/FEBRUARY 2019 | Med Esthetics hallways. The sound system is designed to allow separate volume controls in different parts of the practice, depend- ing upon the intended use. DESIGN BASICS Each aesthetic practice has a unique look and feel that, ideally, is consistent with the business' overall branding. But there are a few design goals that all aesthetic practices should aspire to. Because you are in the business of making people look and feel beautiful, your offi ce space should refl ect your ability to discern what true beauty looks like. "Therefore, it's important to incorporate sym- metry and balance into design elements to communicate that message to patients," says Kobi Karp, architect and principle-in-charge, Kobi Karp Architecture and Interior Design in Miami. In any offi ce where elective procedures are performed, patients spend a signifi cant amount of money and have high expectations. "Prioritize high-end fi nishes," says Mukher- jee. "Self-pay patients need to feel that their thousands of dollars are going to be well spent, and the quality of the space makes them feel confi dent in their decision." Medical practices and medspas must also consider infection control, and fl ooring is a big part of that. Flooring in surgical suites and operating rooms should be seamless, scrubbable and continuous with an integral wall base, Ankerson says. In exam rooms and reception areas, fl ooring doesn't have to be seamless, so you can use more aesthetic options, such as marble or a realistic wood- look luxury vinyl tile. "You and your designer need to toe the line be- tween a delightful, modern, comfortable aesthetic experience and a sterile, medical environment," says Ankerson. UNIQUE TOUCHES Let your unique brand and practice culture shine through in your choice of color, furniture and lighting. But don't go overboard with bright hues. Instead, consider classic colors, such as white and gray, that never go out of style. A new neutral color, a blend of gray and beige called "greige," is emerging as a cool and sleek choice. "The use of signifi cant color can become outdated," says Acunzo. If your branding includes bright colors, he advises adding an accent color on a wall, furniture or pillow, which can easily be changed. Karp prefers natural colors, meaning sky blues, seafoam whites or tones of green, "because nothing is as soothing and calming as nature," he says. Lighting can completely change a space. As a dermatolo- gist who serves both medical and cosmetic dermatology patients, Dr. Levin uses dimmable 5,000 kilowatt white PRACTICE BY DESIGN mus t d ng o ms n d a se, d and a s Ankerson. Each aesthetic practice has a unique look and feel that, ideally, is consistent with the business overall branding. Drop-pendant lighting and residential-style furniture help put patients at ease.

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