JAN-FEB 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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38 JANUARY/FEBRUARY 2019 | Med Esthetics lighting for patient examinations, but also installed dim- mable softer yellow lighting in the patient rooms. For the hallways and waiting room, she opted for softer 3,000 kilowatt warm lighting. Lighting in public spaces, such as the waiting area, should be indirect and soft, says Ankerson. She recommends drop-pendant lights over the waiting area for a chandelier effect, which creates a boutique-like ambiance. Lighting also can be used in conjunction with other fi nishes, such as translucent panels, to create an ethereal glow that adds visual interest or to subtly highlight a logo. When selecting furniture, keep your branding in mind. Whether you want to create a plush, homey feel or sleek and modern look, Karp recommends furniture with a residential look and feel. "We try to make aes- thetic practices feel like home," he says. "That pro- vides patients with a sense of tranquility and relaxation." WORKING WITH A DESIGNER Before selecting a designer, get multiple bids. Dr. Levin met with fi ve designers before choosing one. "This not only helped determine my budget, but also further clarifi ed my needs," she says. Seek referrals from real estate brokers and other physicians in your industry. You can also look for designers online by using social media platforms such as Instagram and Pinterest, since many designers showcase their work on these platforms. Select a designer who is a good listener and observer. "It's your facility, and it should support your culture," says Ankerson. "We initially shadow clients for several days to observe their fl ow and pattern, learn what issues exist and analyze spaces for operational and spatial solutions. By observing, we are often able to fi nd easy operational fi xes and additional program space that might be hiding behind unnecessary or wasteful spaces. It's important to both understand the way a client works, and to ask how it could be improved." Acunzo recommends employing designers who have already done projects that involve medical offi ces and retail stores. "Although it is easier to work with a local designer, don't be afraid to look nationally," he says. Designers with more experience may be located outside your region. Using online options such as Skype or GoToMeeting can help to facilitate the design process. When it comes to determining your budget, aim to get the most bang for your buck. "To achieve high-end re- sults within a budget, it's important to prioritize expenditures in those areas where patients spend the most time, such as waiting areas and treatment spaces," says Mukherjee. Karen Appold is a freelance writer based in Macungie, Pennsylvania. PRACTICE BY DESIGN © GETTY IMAGES c tin g furniture, a ndin g in mind. want to create a f eel or sleek and modern c ommends f urniture with a o k and feel. " We tr y to make aes - e s feel like home," he sa y s. " That p ro - with a sense of tranquility and relaxation." G WI TH A D ES IG NE R Make sure you feel comfortable with and heard by your designer before moving forward. "We try to make aesthetic practices feel like home. That provides patients with a sense of peace and tranquility."

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