Medesthetics

JAN-FEB 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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42 JANUARY/FEBRUARY 2019 | Med Esthetics By Phillip M. Perry In a tight labor market employers must use every tool at their disposal to land the best talent. Social media, in particular, provide effective platforms for reaching the "passive candidate," who is not looking for a new position but might be lured by an attractive offer. But fi rst, employers need to lay the groundwork for their social recruiting efforts by creating a brand presence that will attract top talent. Following are some strategies that will help you harness your online network to fi nd qualifi ed candidates who will complement your existing staff. Social Recruiting How to use social media to attract top talent. © GETTY IMAGES

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