JAN-FEB 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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54 JANUARY/FEBRUARY 2019 | Med Esthetics As soon as his practice started turning a profi t, he took the majority of those profi ts and put them right back into the practice, buying more and more technology. "Today we own over 30 devices," he says. In addition to his extensive experience with laser- and light-based devices, Dr. Ibrahimi, who is a Fellow in Mohs and reconstructive surgery and a member of the American College of Mohs Surgery, credits his training as a surgeon and a scientist with allowing him to deliver topnotch results to patients. "I understand science and the anatomy the way only a facial surgeon can," he says. "There's a greater appreciation for the muscles, the nerves and understand- ing the 3D nature of the skin." MANAGING A BUSINESS While being a doctor came naturally to Dr. Ibrahimi, who thrives on taking care of patients, owning his own practice did not. "When you are an owner, there are 24/7 demands. The practice is like a living and breathing baby that needs constant attention and nurturing," he says. "I am fortunate in that I was lucky enough to fi nd a few key employees who believe in the mission of our practice and have dedicated themselves to elevating the practice." Early on, he ran into some unwelcome surprises. He was unaware that in Connecticut his property taxes would include business assets, such as his extremely expensive lasers. When he got his fi rst property tax bill, he called his accountant to fi nd out if there'd been some mistake. "I had wondered why practices in this area had so little technology," he says. "When I got that property tax bill, I understood. But it worked out, because we do a good job of taking care of patients and are in a high-demand area. It gives me a great sense of pride when I walk into the prac- tice and see how large the offi ce is and how many devices and how much technology we offer." When it comes to selecting new technologies, he is careful not to get drawn into focusing on profi tability. "I am driven by what will achieve the best outcomes from my patients," he says. "I want to know fi rst and foremost, does it work? I'd rather sleep well at night, knowing that I'm do- ing my best for my patients versus knowing that I'm getting a big profi t margin." This philosophy is working. In 2017, he launched a second location in Milton, Connecticut, to keep up with the intense demand in the region. His secret to success: "The only secret to overcoming the challenges of running a practice is keep grinding away and never give up," he says. Echo Montgomery Garrett is a freelance writer based in Marietta, Georgia. LASER FOCUSED " had w ndered why practices in this area had s little techn l gy. When t that pr perty tax bill nders d." 54 JANUARY/FEBRUARY 2019 | MedEsthetics Dr. Ibrahimi's staff, including clinical manager Jenn Diggs (pictured), have been key to the practice's continued growth.

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