Medesthetics

APR 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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22 APRIL 2019 | MedEsthetics © GETTY IMAGES By Linda W. Lewis Focus on the BODY Noninvasive body contouring and fat reduction treatments are driving patients to aesthetic practices and spurring new innovations. A RECENT REPORT from Axiom Market Research and Consulting Group forecasts 8 percent growth in body contouring procedures in the next fi ve years, with the greatest rise occurring in noninvasive and minimally invasive techniques. This is not surprising to many practitioners who have witnessed the soaring popularity of CoolSculpting (cryolipolysis), the fi rst noninvasive fat-reduction device approved by the U.S. Food and Drug Administration back in 2010. During the ensuing years, an array of competitive devices has joined the market, using not only freezing but also targeted heat from lasers, radiofrequency (RF) and high-intensity focused ultrasound (HIFU) to destroy unwanted pockets of fat.

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