MAY-JUN 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 36 of 68

34 MAY/JUNE 2019 | Med Esthetics © GETTY IMAGES By Mark J. Tager, MD, and Stewart Gandolf, MBA Twelve tips to help deliver a meaningful and engaging public presentation. THERE IS NO SHORTAGE OF VENUES for practitioners to deliver their health-related message in the fl esh. Basically, two types of opportunities exist: professional meetings where you present research, teach techniques or impart clinical wisdom; and direct-to-consumer talks in which you engage individuals in groups both small and large. Here are 12 tips to help you engage consumers—and to some extent colleagues, who are consumers as well—in your presentations. The Art of the Live HEALTHCARE PRESENTATION

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