JUL-AUG 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 12 of 68

10 JULY/AUGUST 2019 | Med Esthetics EDITORIAL ADVISORY BOARD • 603.354.3291 We're now in the thick of summer, which is often a slower time for medical aesthetic practices. You've helped your patients get swimsuit ready and are likely delaying resurfacing or pigmentation treatments until the sun sets lower in the sky. While a decrease in offi ce traffi c can be stressful, it also presents an opportunity to attend to things that may get put to the side when your appointment book is fi lled to the brim. Performing an annual review of your marketing campaigns, making needed upgrades to the reception area or treatment rooms and developing new content for your website could all be valuable uses of downtime. On page 20, consultant Cheryl Whitman provides a checklist of items that practices should review daily and annually to make sure they are putting their best faces forward to patients and the public. This may also be a good time to think about your future career and business goals. If incorporating clinical studies into your private practice is on your radar, turn to page 34. In "Getting Started in Research" physicians who have integrated clinical research into their private practices offer advice and guidance on how to formulate hypotheses, develop appropriate staff and obtain funding for clinical studies. Each year new technologies—including both devices and skincare ingredients—make their way to market. Most recently, DNA repair has become a buzzword in professional and physician-dispensed skin care. If you are reviewing your retail offerings and would like to learn more about this new class of ingredients, peruse "Unlocking DNA Repair" on page 28. In the device category, a new technology that utilizes rotational fractional resection is generating signifi cant interest based on its potential to offer nonsurgical skin tightening without the use of heat energy. You can learn more about the initial studies and how the technology works in our Newsmakers column on page 64. In addition to our print issue, keep in mind you also can fi nd articles, webinars and podcasts covering new technologies, specifi c patient concerns, and a variety of practice management and employee management topics on our website, And don't forget to take some time to relax and enjoy the beautiful summer weather before the busy season begins anew! Mary Lee Amerian, MD Medical Director, Santa Monica Laser and Skin Care Center, Santa Monica, CA Bruce Katz, MD Director, Juva Skin & Laser Center, Clinical Professor of Dermatology, Mount Sinai School of Medicine, New York City Joel L. Cohen, MD Director, AboutSkin Dermatology and DermSurgery, CO Associate Clinical Professor of Dermatology, University of California - Irvine Michael H. Gold, MD Founder, Gold Skin Center, Assistant Clinical Professor, Vanderbilt University Medical Center Nashville, TN Mitchel P. Goldman, MD Medical Director, West Dermatology, Volunteer Clinical Professor of Dermatology, University of California - San Diego Jeannette Graf, MD Assistant Clinical Professor of Dermatology, Mount Sinai Medical Center, New York, NY Lorrie Klein, MD Founder, OC Dermatology & Euro Day Spa, Assistant Clinical Professor of Dermatology, University of California - Irvine Hema Sundaram, MD Director, Sundaram Dermatology, Cosmetic & Laser Surgery Center Rockville, MD Alex R. Thiersch, JD Founder and Director, American Med Spa Association (AmSpa), Partner, ByrdAdatto Law Firm Chicago Wm. Philip Werschler, MD Director, Spokane Dermatology Clinic and Werschler Aesthetics, Spokane, WA IN THE SUMMERTIME EDITOR'S NOTE Inga Hansen Executive Editor/Associate Publisher

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