Medesthetics

JUL-AUG 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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A CLEAR VISION 54 JULY/AUGUST 2019 | Med Esthetics The practice did so well, she soon ran out of space for her staff. "We outgrew our old offi ce probably three years before we actually moved," she says. "We kept needing more personnel but we had nowhere to put them. I ended up sharing my offi ce with my PA, and we converted a closet into an offi ce. We doubled up the offi ces and put a standing desk in the hallway. We stuck people wherever we could and just kept growing." About two years ago, an opportunity to move into a new high-end shopping center arose, and Dr. Kirby seized it. "It's a great new center called The Shops at Clearfork that's anchored by Neiman Marcus," she says. The new facility allows her to offer a full range of aes- thetic procedures through Kirby Plastic Surgery and Kalos Medical Spa at Kirby Plastic Surgery. "It's about offering the right combination of services. For example, if I'm looking at somebody's neck, I can offer them a noninvasive option, such as Kybella or CoolSculpting, and I can also do liposuc- tion or a neck lift," she says. "We have all those tools in our bag of tricks. It's nice to be able to talk with patients and offer them a variety of both what they're looking for and what they need." An Inside Job Dr. Kirby named her medical spa Kalos because it refl ects her philosophy as a cosmetic physician. "It's a Greek word that means 'the pinnacle of beauty' or 'beauty inside and out.' When we learned about it, we knew it was the right name for our medical spa," she says. "What motivates me is seeing the smiles on people's faces and their confi dence. When people feel good about themselves, they shine with the inner beauty they always had, but that they now feel like they can share with others. It's such a touching situation to have with any patient, whether they've had a surgery or just a little facial treatment that makes them feel so good about themselves that now they see and feel the beauty they always had." The new facility also allowed her to achieve the next step in her career—having her own OR. "When my husband and I were doing the business plan we called it 'the plan to take over the world,' because we had different stages that we wanted to accomplish," she says. "First, it was sustaining myself and keeping patients coming in the door. Then, as we grew, we would hire an esthetician so we could provide skincare services. Then we wanted our own OR, and we just accomplished that. The next phase would be to own a building with multiple ORs that we can rent out to other surgeons." Moving Forward Over the course of her career, Dr. Kirby has received sup- port from colleagues and patients. "I met some outstanding people along the way as well as some who were discour- aging," she says. "In my ambitious youth, I used all of the discouraging words as a positive and said, 'Just try to tell me I can't do it.' And I kept moving forward." The best advice she received came from a fellow female surgeon. "She said, 'As a woman, you can never be 100 percent mom, 100 percent daughter, 100 percent sister, 100 percent friend. Something has to give, and every day that may change—where it gives—but you can make it work,'" says Dr. Kirby. "I always remember that advice as I take on new projects. I'm married and I have two children. People always ask me, 'How do you do everything?' Things give here and there." Likewise, Dr. Kirby encourages new physicians to not let fear deter them from their goals. "A lot of residents are scared to go out on their own right away," she says. "When I was getting closer to being chief resident, the former chief said, 'You can do it. There's no doubt you can do it. You just have to jump right in and learn as you go.' That was really helpful, because you defi nitely have that doubt throughout your career. I didn't know how to start a business, but I told myself: You've got the critical skills. You've got the clinical education. You know how to treat patients. The rest falls into place." She credits the plan she and her husband developed eight years ago with allowing her to achieve her goals. "One thing that really helped us was having a good idea of where we wanted to go," she says. "It wasn't a very specifi c business plan, but we did have a specifi c view of what we wanted to accomplish long term, and we keep that in mind each day." Inga Hansen is the executive editor of MedEsthetics. "What motivates me is seeing the smiles on people's faces and their confi dence."

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