JUL-AUG 2019

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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58 JULY/AUGUST 2019 | Med Esthetics BROOKE SHIELDS IS CELEBRITY SPOKESPERSON FOR SCULPSURE Actress, model, Broadway star and author Brooke Shields will serve as national spokesperson for Cynosure's SculpSure body contouring laser treat- ment. As the face of SculpSure's new "Be strong. Be sexy. Be confi dent." campaign, Shields' goal is to inspire consumers to live confi dently in a body that refl ects their hard work and com- mitment to a healthy lifestyle. "Growing up under scrutiny, I often struggled with body confi - dence," said Shields. "Through the years, I've worked really hard to maintain a healthy lifestyle, but there's always a few stubborn areas that I can never quite change. Like everyone else, I want to feel and look my best. That's why I'm thrilled to have found a solution that works. I chose SculpSure treatments because I was looking for a body contouring option that complements the hard work I put in ev- ery day, and I want to inspire others to feel beautiful and confi dent." Shields will educate consumers about SculpSure through a campaign that includes digital advertising, social media, videos and in-offi ce patient collateral. "Brooke is timeless and the epitome of strength, beauty and confi dence," said Kevin Thornal, Hologic's division president, Cyno- sure. "Her authenticity, relatability and multigenerational appeal make her the perfect partner for SculpSure body contouring. We take great pride in our mission to enhance lives and provide treatments that help consumers feel more confi dent. SculpSure treatments are changing the game for women and men to help them feel strong, sexy and confi dent." ASLMS RECOGNIZES ACHIEVEMENT IN LASER MEDICINE The American Society for Lasers in Medicine and Surgery (ASLMS) recognized six individuals who have made signifi cant contributions to the fi eld of laser- and energy-based devices in medicine during its annual conference held in Denver in March. They include: Bahman Anvari, PhD, Caroline and William Mark Memo- rial Award Bahman Anvari, PhD, is a professor in the department of bioen- gineering at the University of California, Riverside. His scientifi c interests are in diagnostic and therapeutic applications of lasers, and the engineering of novel optical micro- and nano-constructs for photomedicine. Paul M. Friedman, MD, Leon Goldman Memorial Award Paul M. Friedman, MD, is director of the Dermatology & Laser Surgery Center of Houston and also practices at the Laser & Skin Surgery Center of New York. He served as co-chair for the Cuta- neous Laser Surgery Section of the 2009, 2011 and 2018 ASLMS Annual Conferences and served as program co-chair for the 2015 ASLMS Annual Conference. Gerald N. Goldberg, MD, Ellet H. Drake Memorial Award Being board-certifi ed in pediatrics and dermatology, Gerald N. Goldberg, MD, has a special interest and expertise in the laser treatment of vascular birthmarks in children as well as in laser skin resurfacing. He is a preceptor for laser physician education for both the ASDS and ASLMS and a frequent speaker and session moderator for the ASLMS. Rebecca L. Sprague, RN, NP-C, Excellence in Laser Nursing/Allied Health Award A nurse practitioner for the Laser & Skin Surgery Center of North- ern California, Rebecca Sprague is a fellow member of the ASLMS, Dermatologic Nurses Association, Society of Dermatologic Physician Assistants, American Academy of Nurse Practitioners and a recipient of the ASLMS 2006 Excellence in Nursing/Allied Health Award. Judith Su, PhD, Dr. Horace Furumoto Innovations Professional Development - Young Investigator Award Judith Su is an assistant professor in biomedical engineering and an assistant professor of optical sciences at the University of Arizona. She is also a visiting associate in the division of biology and biological engineering at Caltech. Her research interests are to develop new imaging, sensing and rheological techniques to reveal basic biological functions at the molecular, cellular and tissue levels. NATIONAL AVERAGE FEES FOR TOP COSMETIC PROCEDURES As part of its annual procedural statistics report, the American Soci- ety of Plastic Surgeons (ASPS) asked members to share their fees— not including anesthesia, operating room facilities or other related expenses—for surgical and minimally invasive cosmetic procedures. The data collected was used to create a list of national average surgeon fees to help members as they evaluate their own pricing for these procedures. Average fees for the most-performed minimally invasive cosmetic procedures in 2018 were: • Botulinum toxin injections: $397 • Chemical peels: $669 • Laser hair removal: $285 • Microdermabrasion: $131 The least expensive surgical procedures were: • Labiaplasty: $2,924 • Eyelid surgery: $3,156 • Liposuction: $3,518 • Breast augmentation: $3,824 The most expensive surgical procedures included: • Facelift: $7,655 • Abdominoplasty: $6,253 • Breast reduction: $5,680 • Rhinoplasty: $5,350 Compared to 2017 statistics, the national average surgeon fee for breast augmentation surgery increased 2.8 percent, the cost for liposuction increased 4.2 percent and the cost for rhinoplasty and abdominoplasty increased 4.4 percent. The cost for neurotoxin injec- tions increased by 3 percent from 2017, while the cost for laser hair NEWS & EVENTS Brooke Shields

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