NOV-DEC 2013

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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BEST PRACTICES Advanced Esthetic Training Makeup application is a valuable service in cosmetic practices. If you have estheticians in your medical practice or medspa who would like to learn more about permanent makeup and its applications in cosmetic medicine, the Nouveau Contour Academy in Orlando, Florida, offers training programs for all skill levels under the tutelage of international master trainer Terri Folker. Beginners will get a solid, professional education, enabling them to gain experience in a variety of procedures. The academy also offers a wide range of advanced permanent cosmetic training classes that include hair strokes, full lips, lip shading, areola pigmentation, scar camouflage and more. A new program, Micropigmentation Removal Training, teaches students how to remove and/or lighten small areas of deposited pigment as well as unwanted pigment that has been present in the skin for years. For more information call 877.628.7201 or visit Make the Most of Mystery Shoppers 6 NOVEMBER/DECEMBER 2013 | MedEsthetics • Was the 'closer' effective in dealing with objections and securing a booking? • Does the practice follow-up with prospective patients and is this done in a manner that makes the shopper want to return? • Is the shopper impressed with the overall experience? © THINKSTOCK The Scottish poet Robert Burns wrote about the wonderful gift of "seeing yourself as others see you." For medical practices, mystery shoppers can deliver this gift by showing you how prospective patients see and experience your business. Their feedback can help you improve care and highlight key deficiencies that may be driving prospective patients away from your practice. If you are thinking of enlisting the help of a mystery shopper, Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting, suggests you get answers to the following key questions: • Does the practice website invite new patients to call for an appointment? • Does the initial phone call lead the caller to schedule an appointment? • Is your office easy to find and welcoming to a first-time prospect? • Does your front desk staff make a prospect feel welcome and important? • Are registration forms branded, simple to complete and non-repetitive? • Does the patient feel comfortable during the initial consult and does it lead to a procedure booking?

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