NOV-DEC 2013

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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Page 48 of 78

Estheticians and the Medical Practice Doctors and estheticians are natural allies in the field of cosmetic medicine, but including estheticians in a medical setting requires thought and training. SKINCARE SERVICES are a natural fit for medical cosmetic practices. Hiring an esthetician to provide services, such as facials and microdermabrasion, will increase the number of times a patient enters your facility and can help prolong the results of medical procedures and increase patient satisfaction. In addition, these services—and the presence of an esthetician—can help support retail sales. "Practices need someone to educate patients on products and services and handle the retail skincare products in the practice," says Wm. Philip Werschler, MD, assistant clinical professor of medicine and dermatology, University of Washington. "And estheticians have begun to take over these roles." 44 NOVEMBER/DECEMBER 2013 | MedEsthetics © ISTOCKPHOTO.COM By Inga Hansen and Susanne S. Warfield

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