Medesthetics

JAN-FEB 2014

MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.

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ITSY BITSY TEENY-WEENY BIKINIS are the standard uniform among the svelte set in Newport Beach. So it's no wonder that laser hair removal is one of the more popular offerings at Bonakdar Institute, a concierge cosmetic dermatology practice in the affluent Southern California coastal community. "People in my geographic area are concerned with body hair hygiene year-round," says the Institute's medical director Monica Bonakdar, MD. Hair removal represents 6% of her laser revenues, though she does no marketing, other than letting existing clients know that the service is available. A smooth bikini line and fur-free back and chest are increasingly becoming de rigueur across the country—not just on Miami and Malibu sands. According to the American Society of Plastic Surgeons, laser hair removal is the nation's fourth most-popular minimally invasive procedure (only Botox, fillers, and chemical peels rank higher), with more than a million procedures performed in 2012—a 52% increase over the past 12 years. HAIR To BARE Laser hair removal has come a long way, but challenges persist. By Maryann Hammers 40 JANUARY/FEBRUARY 2014 | MedEsthetics © ISTOCKPHOTO.COM From

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