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THE SUCCESS of a medical aesthetic practice depends on its ability
to
attract and retain new patients. Loyalty programs, which reward patien
ts
based on the number of services they book, have become popular tools
for
increasing retention and new patient referrals. But with a growing
number
of options, it can be tricky to find the right system for your practic
e.
In September, a group of medspa owners and consultants convened
in
Huntington Beach, California, at the MedSpa Conference to share
the
specifics behind the loyalty programs they are using and offer insigh
t into
the challenges they faced in finding the right system for their busine
sses.
We followed up with these owners to share their experiences.
46 JANUARY/FEBRUARY 2014 | MedEsthetics