MedEsthetics magazines offers business education and in-depth coverage of the latest noninvasive cosmetic procedures for physicians and practice managers working in the medical aesthetics industry.
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NEWS & EVENTS FROM HAIR TO BARE continued from page 44 MedEsthetics PUBLISHER/CEO Vegas. Contact: 800.364.2147, surgery.org February 5-8 Rejuvenation of the Aging Face 2014 (AAFPRS), U.S. Grand Hotel, San Diego. Contact: 703.299.9291, aafprs.org February 13-17 12th Annual South Beach Symposium, Loews Miami Beach Hotel, Miami. Contact: 904.309.6262, southbeachsymposium.org February 23-27 American-Brazilian Aesthetic Meeting, IL Campanario Villagio Resort, Florianopolis, Brazil. Contact: americanbrazilianaestheticmeeting.com February 28-March 2 Music City SCALE (Symposium for Cosmetic Advances and Laser Education) presented by TSLMS, Hutton Hotel, Nashville. Contact: 781.793.0088, tnlasersociety.com March 9-11 International Esthetics, Cosmetics & Spa Conference, Javits Convention Center, New York. Contact: 203.736.1699, iecsc.com March 21-25 72nd Annual Meeting of the American Academy of Dermatology (AAD), Colorado Convention Center, Denver, CO. Contact: 866.503.7546, aad.org April 2-6 Laser 2014: 34th Annual Conference of the American Society for Laser Medicine and Surgery, Phoenix Convention Center, Phoenix, AZ. Contact: 877.258.6028, aslms.org April 3-5 International Fat Grafting Forum, JW Marriott New Orleans, New Orleans. Contact: 504.779.5538, fatgraftforum.com April 5-8 93rd Annual Meeting of the American Association of Plastic Surgeons, Eden Roc, Miami Beach, FL. Contact: 978.927.8330, aaps1921.org April 24-29 Annual Meeting of the American Society of Aesthetic Plastic Surgeons (ASAPS), Moscone Center, San Francisco. Contact: 800.364.2147, surgery.org May 15-17 World Anti-Aging Congress & Exposition, Gaylord Palms Resort, Kissimmee, FL. Contact: 888.997.0112, a4m.com June18-22 Vegas Cosmetic Surgery 2014: Multi-Specialty Aesthetic Symposium, The Bellagio Resort, Las Vegas. Contact: 877-6733273, vegascosmeticsurgery.info 58 JANUARY/FEBRUARY 2014 | MedEsthetics Laser hair removal has typically been offered to remove excessive body hair. Over the years, it has become a popular option for removing facial hair as well. But in rare cases, lasers can actually increase thick hair growth, sometimes many months after beginning treatments and usually in an untreated area adjacent to the location being treated. The distressing complication, called "paradoxical hypertrichosis" is most likely to occur in Mediterranean women along the jawline, says Dr. Bernstein, "although it can happen in men and women in any location." Hormonal issues, such as polyscystic ovarian syndrome, are often the culprit. "If the hair is dark and coarse and there are no hormonal issues, it responds well to laser treatments," Dryden says. "But if it is fine or light, we have to get more aggressive with the settings, and it will typically take more treatments." "Sometimes on the outer corner of the upper lip and on the chin, there are a couple of hairs that are more stubborn," says Dr. Martin. "For these, you just switch back to the single pulse mode and go with higher energy just to effect those isolated hairs." When working on the face, Dr. Bonakdar pre-treats the patient with anesthetic cream and uses ice for immediate cooling. Setting Client Expectations Though laser hair removal is one of the most popular procedures in medspas and cosmetic practices, the range of outcomes can lead to dissatisfaction. Patient education and realistic expectations are key to positive outcomes. "I spend time educating my patients that between three to five treatments are needed before permanency is reached," Dr. Bonakdar says. "If the patient is hairier than the average person, I prepare them to expect to do more than five treatments. I explain that 'permanent' hair removal is defined as achieving six months hair-free. This means that future touch-up treatments are needed from time to time." Dr. Bernstein agrees: An educated patient is a happy patient. "The best way to improve patient satisfaction is to set lower expectations than you really have, because patients often only hear the positives." Maryann Hammers is a freelance writer, specializing in the medical, beauty and spa industries. Deborah Carver • dcarver@creativeage.com VICE PRESIDENT/CFO Mindy Rosiejka • mrosiejka@creativeage.com EDITORIAL DIRECTOR Stephanie Yaggy • syaggy@creativeage.com EDITORIAL EXECUTIVE EDITOR/ASSOCIATE PUBLISHER Inga Hansen • ihansen@creativeage.com SENIOR EDITOR • Stacy Gueraseva CONTRIBUTING EDITOR • Linda W. Lewis ART CREATIVE DIRECTOR • Dawn Cobalt ART DIRECTOR • Melody Ostil mostil@creativeage.com PHOTO EDITOR • Armando Sanchez PREPRESS MANAGER • Cam Campanaro DESKTOP SPECIALIST • Sophia Freeman ADVERTISING ASSOCIATE PUBLISHER/ADVERTISING DIRECTOR Lisa Fisco • lfisco@creativeage.com ACCOUNT EXECUTIVES Diane Jones • djones@creativeage.com Nazli Santana • nsantana@creativeage.com WEB/MARKETING MARKETING COORDINATOR • Andrew B. Smith WEB ART/UX DIRECTOR • Ryan Boydstun ASSOCIATE WEB EDITOR • Chrisi Talyn Saje CIRCULATION/PRODUCTION CIRCULATION DIRECTOR • Barbara Shepherd PRODUCTION DIRECTOR • Garnet Blair PRODUCTION MANAGER • Madlen Martinez PRODUCTION ASSISTANTS Claudia Marquez, Flora Robinson ADMINISTRATION ACCOUNTING MANAGER • Lourdes R. Nuno ACCOUNTS RECEIVABLE MANAGER Viktoriya Milshteyn ACCOUNTING ASSISTANT • Suzie Chavez SPECIAL PROJECTS MANAGER • Denise Maiman ADMINISTRATIVE ASSISTANT • Dario Dicochea Surgical Aesthetics Questions about your subscription? Contact MedEsthetics, Attn: Subscriptions, PO Box 1072, Skokie, IL. 60076-9712; 800.624.4196; medesthtics@halldata.com Publication Offices: MedEsthetics, 7628 Densmore Ave, Van Nuys, CA 91406-2042. For other questions call 818.782.7328 or fax 818.782.7450. The views and opinions printed herein are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant, either expressly or by implication, the factual accuracy of the articles herein, nor do they so warrant any views or opinions offered by the authors of said articles. No part of this publication may be reproduced in any form or by any means, including photocopying, or utilized by any information storage and retrieval system without written permission from MedEsthetics. Copyright 2014 by Creative Age. All rights reserved.