Medesthetics

MAR 2014

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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JUMPHEAD says Dr. Cohen. "Understanding anatomy is critical to success and understanding how and where lines form. Trying to blend scars or hide scars or even use lasers to camoufl age scars are all areas that are blossoming." A Multi-Faceted Career On an average day, Dr. Cohen performs a Mohs surgery, full-face laser resurfacing, consults with aes- thetic appointments and works with clinical trial patients. In addition to patient care, he has co-edited three textbooks and authored, or co-authored, 140 articles, and fi nds the time to study and lecture at scientifi c sessions, as well as contribute a segment to one of two local television stations or Doctor Radio on Sirius. He notes that these regular, unpaid segments are among his most valuable practice-building tools. "That has really helped with marketing," says Dr. Cohen. "It makes people aware, whether it's about skin cancer, sun protection, rosacea or melasma." He notes that his media appearances are both a learning experience and valuable promo- tional vehicles. Dr. Cohen's 12 years of experience in private practice have taught him that success comes down to two key issues: paying attention to detail and striving for excellence with each patient encounter. "I think patients respect that we participated in many of the clinical trials for many of the procedures and products that we of- fer," explains Dr. Cohen. "They like that we are offering the treatments that really work. And we know they work, because we participated in the studies. I strive to always have the best technologies that are going to be a home run or at least a triple." He is assisted in his aim of offering top dermatologic care by his staff, with whom he regularly holds offi ce meetings to discuss practice policies and concerns. When challenges do arise, he insists that having a sense of humor is crucial. "A lot of things can happen along the way, and I think at the end of the day sometimes you just have to laugh and see it as a learning experi- ence," says Dr. Cohen. The Power of Camaraderie Since dermatology is not a hospital-based practice, it can be challenging for dermatologists to interact with fellow practitioners. Dr. Cohen stays involved in the dermato- logic community by preparing and giving lectures, and listening to colleagues lecture at scientifi c meetings around the world. "Learning from friends and colleagues, wheth- er they are in this city or another, establishing relationships and talking about some of the trends that are happening in our different practices can be very illuminating," he says of his relationships, which span from Nashville to Milan, Italy. "We learn from each other about everything from offi ce-based protocols and procedures, to what's on the horizon in Asia or Europe. I also regularly have residents or fellows spend time in the offi ce, and it's great to learn from them as well." These relationships have proven valuable in both hon- ing his skills and growing his practices. Dr. Cohen has built a wide referral network of fellow dermatologists as well as ocular, facial and general plastic surgeons. He notes that maintaining a strong referral network requires one to respect these relationships. "If a plastic surgeon sends Dr. Cohen's practices are 40% Mohs surgery and 60% aesthetics. S c i e n c e S y n e r g y M E D 3 1 4 . i n d d 3 3 Science Synergy MED314.indd 33 2 / 1 1 / 1 4 3 : 5 1 P M 2/11/14 3:51 PM

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