MAR 2014

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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36 MARCH 2014 | Med Esthetics STEPPING OUT OF THE OFFICE to learn with colleagues at regional and national conferences is vital to career success. These events keep practitioners up-to-date on the latest research in their chosen fi elds and serve as valuable sources of inspiration for attendees who take home new techniques, new tools and a renewed vigor to make their practices and their trade the best they can be. The 72 nd annual meeting of the American Academy of Dermatology is one of the largest conferences related to aesthetic medicine, hosting up to 30,000 attendees each year. This year, the AAD meeting will be held in Denver, Colorado, and will feature hundreds of scientifi c sessions, live demonstrations, practice management educational events and trade show exhibit booths promoting new products designed to improve outcomes and patient care. "We have a broad range of sessions on cosmetic and aesthetic dermatology, from basic surgical and procedural skills to botulinum toxins and fi llers and chemical peels, to fl aps and grafts, hair transplant, and lasers and intense pulsed light," says Henry Lim, MD, of the Henry Ford Hospital, Department of Dermatology, and chair of this year's meeting. Dr. Lim worked with the AAD Scientifi c As- sembly Committee and reviewed feedback of past attendees to assemble a group of topnotch speak- ers, who will cover everything from clinical and cosmetic dermatology for a diverse patient base to professional development and practice manage- ment. "In the current environment, effective and effi cient practice management is extremely impor- tant for a successful practice," says Dr. Lim. "The meeting has multiple sessions on practice manage- ment, coding, regulation, accreditation, managed care, EHR and risk management. All should benefi t all of us in our practices." On the following pages, we have highlighted the sessions and new launches occurring at AAD that cosmetic practitioners will not want to miss. Æ YOU ARE HERE >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> A preview of hot topics and new launches taking place at the 2014 annual meeting of the American Academy of Dermatology in Denver. Y o u A r e H e r e M E D 3 1 4 . i n d d 3 6 You Are Here MED314.indd 36 2 / 1 1 / 1 4 3 : 5 3 P M 2/11/14 3:53 PM

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