Medesthetics

MAR 2014

MedEsthetics—business education for medical practitioners—provides the latest noninvasive cosmetic procedures, treatment trends, product and equipment reviews, legal issues and medical aesthetics industry news.

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medestheticsmagazine.com | MARCH 2014 57 important things in life, and that's made such a big differ- ence," he says. He emphasizes that he still sees every one of the hun- dreds of patients that walk through his door, makes every diagnosis and comes up with every treatment plan, "but at that point, my support staff takes over," he says. Dr. Jacob has a personal assistant "who can act like a 'mini-me' for my general dermatology patients," she says. She also has a colleague who works with her four days a week "and does everything that I do, so I'm covered if I take some time off," she says. If there are tasks that you fi nd monotonous and stress-inducing, delegate those tasks to an appropriate staff member or hire outside help. "It's not a cost; it's an investment in yourself and your family," says Dr. Crutchfi eld. Don't Overschedule. "Having a realistic schedule is key to avoiding a lot of stress on a day-to-day basis," says Dr. Tanzi, who maintains automatic breaks in between patients at her practice, to make sure the staff is not being overscheduled. Dr. Crutchfi eld works three full days and two half days in his practice, fi lling the rest of his schedule with teaching at a university and attending meetings. While many private practice physicians feel compelled to fi ll their schedules in order to feed the bottom line, in the long run, reigning in your work hours will help you function better and increase overall job satisfaction by al- lowing you to take part in other activities. Keep Learning. Aesthetic medicine is a dynamic and ever-changing fi eld, but it is easy for long-time physicians on the cusp of burnout to feel unmotivated to learn. "You have to stay current with your fi eld and continue to fi nd new procedures, activities or treatments that stimulate your brain and make your job interesting," says Lorrie Klein, MD, president and medical director of OC Derma- tology in Laguna Niguel, California. Keeping your fi ngers on the pulse of what's new not only elevates your skill level, but helps you stay excited about your fi eld. "There are so many new devices and products that you constantly get to learn about," says Dr. Jacob. Dr. Tanzi recommends attending meetings like the American Society for Dermatologic Surgery (ASDS) an- nual meeting, as well as the American Society for Laser Medicine and Surgery (ASLMS) annual meeting. "Those meetings are a great way to connect with your colleagues, and keep it fresh, and to learn about the latest and great- est things," she says. "You can't stop learning. Even the minor little tweaks that we're able to incorporate into our practice and get that much better patient satisfaction, where patients say, 'Wow! I love what you did last time; it was different, and I really liked it!' That makes them feel better, it makes me feel more excited about my job. It's a win-win situation for all." While some physicians may argue that attending meet- ings takes time away from the offi ce, which could affect the bottom line, staying connected to what's happening in your fi eld "really goes a long way towards overall job satisfaction," says Dr. Tanzi. Vary Your Schedule. Doing the same thing every day can lead to feelings of stagnation and boredom, which could eventually culminate in burnout. "I think that's an- other key: to make sure you're doing different things," says Dr. Crutchfi eld, who in addition to his private practice, is also a clinical professor of dermatology at the University of Regular physical activity helps lower stress that contributes to burnout. © ISTOCKPHOTO.COM B u r n o u t / A d I n d e x M E D 3 1 4 . i n d d 5 7 Burnout/Ad Index MED314.indd 57 2 / 1 1 / 1 4 3 : 5 8 P M 2/11/14 3:58 PM

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